They don't seem to get the significance of this, or at least, they don't care -- which means, basically, they aren't your friends, and they don't understand anything worth understanding.
Thanks Iron Munro:
I could give a dozen examples off the top of my head just from co-workers. I'm continually amazed how they only know one side of the stories (the MSM version).
One quick example - talking about misspent youths, my carpool driver brought up GWB's drinking. When I mentioned Obama's coke & pot stories, he had no idea what I was talking about. But here he was, a decade away from GWB's presidency, still thinking the same thoughts - and obviously in a big way, I mean who brings up GWB in casual conversation?