Insulting customers is the new business model.
They mistake volume for market size.
They think that the large number of angry liberal bullies on Twitter represents a large young market they have to cater to.
They don’t realize that many of these people are only in it for the adrenaline fix. They hate on a scifi franchise and tear it down, but they won’t pay to watch the new movies or buy the new books. They crap on successful companies, but they won’t buy the products ... or don’t have the money to do so.
They’re giving in to the liberal bullies thinking this will save their business. They think the large number of vicious liberal Tweets represent millions of customers they’re mollifying and catering to.
In reality, the SJW crowd is much smaller than they seem ... and they’re a tiny fraction of the moderate market the company just pissed off.