Bic Razor ads are suddenly in hot rotation on local radio.
I have also noticed a couple more Harry’s and Dollar Shave Club ads just recently.
I have been a Gillette customer since I was a freshman in college. Back then they used to give away a toiletries kit to all freshman. It worked. I have been buying their razors ever since(37 years). The fact is their product are better quality and stay sharp longer than the other brands that I have tried.
FYI, the ONLY reason razor blades dull is because they start to rust. Therefore, if you rinse them and hang them up to dry they will last months. I read an article where the author kept his razor in a mineral oil bath between uses. He claimed that the razor would stay sharp for 6 months.