After the 1984 election, the media was aghast and tried to figure out why he was able to win. They thought he had mesmerized the public with his words and the color blue as in the back drop. By the 1988 election they had moved the identifying color for the Republican party from blue to red. Suddenly, the Republicans had become red.
So you’re saying I was mesmerized by his ad and brainwashed into conservatism by his blue backdrop.... ;)