The marked differences between Myspace & Facebook are interesting - Myspace was very customizable - you could use custom colors & fonts, put up custom backgrounds across the page(s), supporting page formatting using all sorts of HTML & CSS styling schemes, Javascript items (like cursor sprites), capable of having multiple depth of pages to click through - the sky was the limit there. I even helped a few people fix up some pretty unique pages. Those may have used extra bandwidth of course, but
individuality was celebrated there at Myspace. At Facebook there is no custom color scheming or changing of the formatting allowed, not available except via some browser plugin or extension and even then it's only view-able to the account holder and not the public like it was with Myspace. Facebook has a doctrine of conformity about it that is
collective in nature and is not shy about enforcing it as we have seen.