Beresheet (b’ray-sheet), “In The Beginning” (or Genesis). They lost telemetry right at the end as it was landing.
Except they were several hundred meters above the surface with a failing IMU. If you watch the video, you can hear the call out of the failure and the attitude of the space craft going nuts.
Too bad. Still, for a first attempt, outstanding. Excellent work since most of the GN&C system was single-point-failure designed due to cost. I’m amazed it got that far!