You touched on one reason given. A driver who wouldn't see anything smaller than a car (and that's most drivers) can still hear them, and is therefore alerted to their presence.
I LOOK for motorcyclists, and even I nearly flattened one I didn't see against a cluttered background.
Coming into town, a biker was being tailgated by a pickup truck. His one headlight merged with the pickup's left headlight. The biker was not happy when I pulled out in front of him.
≣≣8-O
Loud pipes is one of the reasons folks buy motorcycles.