In hotter parts of the U.S., they have a reprise in October, like in my city, when the weather starts to cool. So we get a double dose of this marketing.
Also, the "gay pride week" here lasts 12 days.
Now they’ve also got Decadence Festival on Labor Day weekend in N.O. and Folsom Street Fair & Up Your Alley in Sept. in S.F., as well as various lesbian, leather, & fetish festivals around the country..
All of which are WAY more vulgar & make the Pride parades look like Sunday school picnics.
These all have corporate sponsorships by companies that are household names, as well as backing of local city councils.
Many gays spend months out of the year trekking from one kink-fest to another. One wonders how a working person could do that.
Gays have lots of money. Companies & candidates want their money.