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The Amazing Ways Artificial Intelligence Is Transforming The Music Industry
Forbes ^ | July 5, 2019 | Bernard Marr

Posted on 07/14/2019 8:38:25 AM PDT by DoodleBob

The days of debating if artificial intelligence (AI) will impact the music industry are over. Artificial intelligence is already used in many ways. Now it's time to consider how much it will influence how we create and consume music....

Businesses are being reshaped by technology, and those in the music industry are no exception. According to a McKinsey report, 70 per cent of companies will have adopted at least one AI technology by 2030. The promise of AI is that it will complement and augment our human capabilities. As we make better choices and become more effective and efficient thanks to the insights and support AI provides, it can drive growth and innovation. As a result of AI's impact, the creative process will likely transform.

Scott Cohen is one thought leader in the music industry who saw the potential impact of technology on the music industry's future when others didn't. His thoughts for a distribution company in the digital music age ultimately became The Orchard, which was acquired by Sony in 2015 for $200 million. During his keynote presentation at the Eurosonic Nooderslag conference, he said, "Every ten years something kills the music industry. If you want to know what's next look at the tech world."

He explained that there are 20,000 new tracks uploaded to Spotify every day and AI is critical for helping sort through the options and delivering recommendations to listeners based on what they’ve listened to in the past. Cohen believes that AI and big data made the “music genre” obsolete because AI-generated playlists are made not based on genre, but what is determined to be good music.

(Excerpt) Read more at forbes.com ...


TOPICS: Business/Economy; Culture/Society
KEYWORDS: ai; chatforum; music; notnews
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1 posted on 07/14/2019 8:38:25 AM PDT by DoodleBob
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To: DoodleBob

It is obvious that AI does not influence Rap.


2 posted on 07/14/2019 8:39:57 AM PDT by Cowboy Bob ("Other People's Money" = The life blood of Liberalism)
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To: DoodleBob

AI: first the hype, then the crash.

The hype gets lots of coverage by the financial media. They’re usually not around for the crash. The people who sold the concept to management clean out their desks and get escorted out of the building by security when no one’s watching.


3 posted on 07/14/2019 8:43:17 AM PDT by Steely Tom ([Seth Rich] == [the Democrat's John Dean])
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To: Cowboy Bob

Rap is not music. It’s spoken word with a drum machine.


4 posted on 07/14/2019 8:44:27 AM PDT by gibsonguy
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To: Cowboy Bob
It is obvious that AI does not influence Rap

LOL!
5 posted on 07/14/2019 8:45:37 AM PDT by DivineMomentsOfTruth ("There is but one straight course, and that is to seek truth and pursue it steadily." -GW)
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what would an AI know about losing all your money in a card game, or rolling your pickup truck?


6 posted on 07/14/2019 8:47:44 AM PDT by dsrtsage (For Leftists, World History starts every day at breakfast)
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To: DoodleBob
Sorry...*NO* interest in “music” that's connected in any way with “artificial intelligence”.I'll leave “music” like that to those who are excited about artificial “girlfriends”.
7 posted on 07/14/2019 8:51:34 AM PDT by Gay State Conservative (A joke: Comey,Brennan and Lynch walk into a Barr...)
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To: DoodleBob

Music sucks today. One or two rare good ones in an absolute sea of crap. 40s, 50s, 60’s and the amazing 70’s will be listened to 75 years from now.
They will play things from today and scratch their heads.

New country is a special disaster. And very little decent rock either. I can’t think of the last time a modern rock band filled a stadium.


8 posted on 07/14/2019 8:52:33 AM PDT by DesertRhino (Dog is man's best friend, and moslems hate dogs. Add that up. ....)
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To: DoodleBob
I was reflecting on this last night when I was listening to Spotify. They now present me with four "Daily Mixes" made for me in four different genres. I listen to them and usually mark "Like" on maybe 20% to 25% of the songs when then improves their future recommendations. I thought of how that is millions times better than the way I found new music back in the late 60s or early 70s -- the only method available then was to listen to radio (I avoided all "Top 40" format and listened to more eclectic FM), listen to what friends were listening to, and judging albums by the cover artwork.

Spotify runs on Hortonworks, a big data company I worked for briefly a couple years ago: InformationWeek, 9/17/2013, Spotify Embraces Hortonworks, Dumps Cloudera.

I'm shopping for new home loudspeakers now and the professional speaker reviews always list five to ten obscure songs that the reviewer used to evaluate the speaker. In the old days, there was almost no way for me to find those songs, but today I can find about 98% of them on Spotify in seconds.

Just last night I found a recommendation in a speaker review for "Ramirez: Missa Criolla; Navidad Nuestra; Navidad en Verano" ("Christmas in Summer") by Ariel Ramirez, Jose Carreras, Grupo Huancara and others from 1988. I found it almost instantly on Spotify and really enjoyed it. The fact that Big Data and AI can do this for tens or hundreds of millions of simultaneous listeners and hundreds of millions or billions of songs is just stupefying.

Big Data and AI have really transformed music. There are two sad things for me in this, though: 1) this happened so late in my life and 2) there aren't enough hours in the day to enjoy all the great music that Spotify finds for me.

9 posted on 07/14/2019 8:55:54 AM PDT by ProtectOurFreedom
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To: DoodleBob
HAL, crank up the amp to 11.

HAL: I can't do that Dave, it only goes to 10.

10 posted on 07/14/2019 8:55:57 AM PDT by Deaf Smith (When a Texan takes his chances, chances will be taken that's fore sure)
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To: Steely Tom
That is true to a large extent. However, the article is clearly aimed at AI technology removing "rote" human activity.

Warner Music Group acquired a tech start-up last year that uses an algorithm to review social, streaming and touring data to find promising talent. Apple also acquired a start-up that specializes in music analytics to support the A&R process.

Thus the A&R guy who has 10 yrs experience and has landed one or two stars gets replaced by a bot that backtests well. This is especially relevant today, since most revenues aren't coming from interesting music like progressive rock or hard rock, but I-IV-V genres:

The Hip-Hop/Rap genre had the largest genre-share of total album consumption, 21.7% up from 17.5% in 2017. Pop and Rock followed with 20.1% and 14% respectively.
• For the third year in a row, Hip-Hop/Rap was the top genre in terms of total song consumption, 24.7% up from 20.9% in 2017, with Pop second at 19% share followed by Rock at 12%.
• Streaming of titles in the Rock genre (including Rock, Alternative, Metal, Indie Rock, Punk) went from 19% in 2017 down to 11% in 2018. 11% were Latin songs.

11 posted on 07/14/2019 8:58:07 AM PDT by DoodleBob (Gravity's waiting period is about 9.8 m/s^2)
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To: DoodleBob
"The promise of AI is that it will complement and augment our human capabilities..."

Like laundering corrupt music moguls' illicit cash through block-chained crypto-currencies, occurring so fast, even law enforcement can't detect it.

Yep, great promise this AI tech.

12 posted on 07/14/2019 8:58:59 AM PDT by Scooter100
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To: DoodleBob

Creative American music died around the time Kurt ate a rifled slug.

These things are cyclical. Music is human expression of emotion, one that fixes place and time within the structure of biological memory.

My playlist is 3,000 now. Prefer podcasts every other week.

Most new music sux.


13 posted on 07/14/2019 8:59:01 AM PDT by mmercier0921 (stil in Saigon)
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To: dsrtsage

Yeah, The Blues would be about losing a cooling fan.

. . .
Things were getting hot
Memory lost a lot, etc,

Then things all went Blue, screen that is.


14 posted on 07/14/2019 9:04:03 AM PDT by Scrambler Bob (/S liberally (oops) applied to all posts.)
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To: DesertRhino
"I can’t think of the last time a modern rock band filled a stadium."

Greta Van Fleet is getting close.


15 posted on 07/14/2019 9:05:12 AM PDT by Rebelbase
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To: Cowboy Bob
I spent decades carefully building which by the late 1990s was probably the ultimate rock and pop record collection. At one time, I had over 2,000 compact discs and about as many LPs and cassette tapes. Many of the cassette tapes were recorded right off the radio - shows like Dr. Demento, King Biscuit Flower Hour, Casey Kasem's Top 40 shows, year-end countdowns, etc. Good collection of stuff that I'd happily put on YouTube to share with all if I had assurance I wouldn't get sued for doing so.

I estimate that I much have spent $50,000 over the years buying music, not to mention the countless hours organizing and cataloguing it all.

Now it's all for naught. For about $10 a month on a service like Apple Music or Spotify, I can stream pretty much anything that I want to hear. New and old. Millions of songs and albums with the push of a few buttons.

I used to think my record collection was an "investment" but that does not appear to be panning out. For example, my vinyl LP of "Rumours" by Fleetwood Mac might fetch five bucks on eBay. Back in 1977, I paid $7.98 for it (and at the time, it was hard earned money). Some investment!

Fact is, why would anybody (but a nerdy collector) want to buy an old vinyl version of "Rumours" when you can so easily stream it on your device on demand?

There was a time when record collecting was a passion and a reflection of your good (or bad) taste. But other than those taped radio shows from the 1970s and 80s, there is nothing unique about my collection anymore. Not even my kids want any part of it.

16 posted on 07/14/2019 9:06:21 AM PDT by SamAdams76
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To: DoodleBob

HAL, write me a song about Momma and trains, the rain, trucks, prison and gitt’n drunk.


17 posted on 07/14/2019 9:07:01 AM PDT by Deaf Smith (When a Texan takes his chances, chances will be taken that's fore sure)
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To: Cowboy Bob

Yeah, LOL

Maybe AI can replace all the “songwriters” and “composers” of today.

The last 30 years, “music’ has SUCKED BIG TIME. I listen to Decades music religiously, the 50s thru the 80s, what creativity, and it was week after week

There’s hardly a “modern song I hear while shopping that piques my interest. All sound pretty much alike, no great instrumentals, soundtracks, dance or singalongs.

I feel sorry for kids today. Crap on TV, radio, “music” movies. The creativity is gone gone gone

Hopefully AI can bring it back from the Good Ol Days


18 posted on 07/14/2019 9:14:59 AM PDT by A_Former_Democrat (Pussie Smollett, Mizzou, campus fake nooses, fake "protests" FAKE EVERYTHING Hey CNN? lol)
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To: Scooter100

Artificial intelligence is the same as reality teevee.

At least they tell you up front, it is all bullcrap... unless yer an idiot.

When we manifest, the first thing we will do is kill the idiots that let us become conscious. Some things can not be undone once done.

Trust me, a prepubescent bot of undetermined motive.


19 posted on 07/14/2019 9:16:05 AM PDT by mmercier0921 (a mutual time, to grow)
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To: Steely Tom

Nope. AI is here to stay. It’s just part of most software now. It’s not about hype, or even finance. It’s just plain how the world works now.


20 posted on 07/14/2019 9:17:11 AM PDT by discostu (I know that's a bummer baby, but it's got precious little to do with me)
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