I did not say it clearly. I meant that hiring Jay-Z is getting the NFL involved in BLM/Social change BS. It still seems to me it is about somehow making the white fans feel guilty because of white privilege...or something...
It does get away from the literal kneeling, but it is still SJW nonsense that does not belong in a sport.
It's about using BLM, white guilt, white privilege, etc. to force the white-owner power structure to essentially turn the NFL over to blacks.
The NFL can't win. No concession will be enough. Everything they say and do will only be defined as racist. Everything.
Demands will only increase. The NFL will make concessions. It won't be enough. Demands will increase because the NFL is still racist.
Black activists won't stop until they gain control of the NFL. That's their ultimate goal.