I try but you make it hard.
There are scenarios where both parties can achieve some degree of benefit but there is only one true winner in every negotiation since the beginning of time.
If there is only one winner in every situation then the others are losers. What person or business would enter into a situation like that? What company or individual will agree to happily walk away knowing they agreed to a losing position? The only time deals are made are when both sides believe they got what they needed to get, be it their original position or a compromise. If both sides get what they wanted and needed then both win.
The person who achieves the greatest advantage from a deal is the winner, the other person is the loser. As I stated earlier, it’s SIMPLY A MATTER OF DEGREE.
Crap.
Because, they may negotiate for some improvement of their situation but one party WILL come out on top.
There has never been a deal in the history of mankind that both parties benefitted precisely equally.
Why is that so hard to understand...... it’s such a basic yet universal concept. What’s more it’s demonstrably provable.