Ironically Juul Labs may have become its own worst enemy.
About six months ago they began airing commercials every hour on our conservative talk radio station urging a nationwide age 21 purchase law to combat “youth vaping”.
They may have started the hysteria.
Yes, Juul is probably responsible for the current nonsense, popularizing 5% nicotine in fruit flavors that became trendy for kids in school.
A c-store manager showed me a printout of the ages on IDs scanned for Juul products. 90% were ages 18 or 19, and schools report in-school vaping. That was a couple years ago, and given nanny state attitudes some severe restriction was inevitable.