https://medium.com/21st-century-marketing/its-time-to-address-the-elephant-in-the-room-influencers-don-t-really-influence-anything-or-ee036b4abbb
https://www.entrepreneur.com/article/308694
https://thenextweb.com/socialmedia/2018/11/02/influencer-marketing-is-bullshit/
Really the best you generally get from “influencers” is that they’ll put your link in front of a lot of people. This can be good, more people seeing your link is more potential customers. But as for actually getting people to want your stuff, or want to do stuff, actually influencing behavior, not so much.
“So — based on a dozen interviews and my own experience as an influencer, should you do it? The fact is, you probably have no choice.
If you want your brand to remain relevant to young people, you have to go where they are, and for now, that’s on Instagram.
But be warned that the world of Instagram influencing really is like a gold rush. It’s boom or bust, and most of it seems to be happening in California. Spoken as a former piece of fool’s gold: Be careful out there. “
From your
https://www.entrepreneur.com/article/308694
I read them, and none deny the ability of influence, just that many in the industry fake thier follower numbers.