First we fight the war of the narratives....
Controlling the narrative is a primary mechanism for the Mediacracy to control the country.
Other important tools have been:
The ability to determine what are important issues, and what are not.
The ability to determine what is a scandal and what is not.
The ability to determine who are acceptable candidates, and who are not.
Those powers have been used by the Mediacracy for 50 years in a general control of the country.