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Drudge This Summer, He Upended Its Advertising Business (shortened title from August)
Buzzfeed News ^ | August 15, 2019 | Craig Silverman

Posted on 10/09/2019 8:19:21 AM PDT by CreviceTool

But the site has always resisted the temptation to build anything beyond the simplest business of selling display advertising on a single homepage. Now, Drudge has quietly flipped the switch on perhaps the biggest change he’s ever made: He’s ditched his longtime advertising partner for a new representative, in the process revealing new details about his business and attracting scrutiny of how his site operates ... Margaret Otto declined to discuss her company’s plans for Drudge Report or Refdesk ...

(Excerpt) Read more at buzzfeednews.com ...


TOPICS: Culture/Society
KEYWORDS: anotherdrudgethread; breitbart; drudge; drudgeadvertising; drudgereport; google; otto
Like most Freepers, I have 100% dropped Drudge Report because it is a buzzkill and can ruin your day. Then, I heard rumors that Matt may have sold the site and came across this article. It turns out that Matt's dad, Bob Drudge, did sell Refdesk to Adrian and Margaret Otto in 2017. Now Margaret Otto's Granite Cubed is handling the advertising for Drudge Report. Margaret's husband, Adrian, is a Google manager. Bob Drudge just dropped out quietly and maybe Matt is following his father's lead.
1 posted on 10/09/2019 8:19:21 AM PDT by CreviceTool
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To: CreviceTool

It used to be a stable source. Now it seems bent on hype. I don’t go there nearly as much as I used to. It used to be the first site I opened in the morning.

Is it true he sold the website?


2 posted on 10/09/2019 8:26:16 AM PDT by gunsequalfreedom
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To: gunsequalfreedom

The article is not conclusive ...


3 posted on 10/09/2019 8:28:13 AM PDT by CreviceTool (A Good Samaritan with a handgun saved my life...)
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To: CreviceTool

I don’t visit either...I see enough leftwing stories. Drudge will go the same way as the weekly standard


4 posted on 10/09/2019 8:32:37 AM PDT by SPRINK (G)
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The advertisers don’t post the links.


5 posted on 10/09/2019 8:33:02 AM PDT by TakebackGOP
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To: CreviceTool

Very interesting. Ad companies were concerned about Drudge Report having a fast auto refresh rate. During the Lewinsky scandal I was on the phone with Drudge as he put up a new headline. When I didn’t see it he said “You must not have your windows set to refresh, I can fix that”. I guess he was always interested in having his page auto refresh.

None of these stories reveal who selects his story content as opposed to ads. But he carries a lot of stories that require a subscription before you can read it. Im guessing he gets paid to carry those.

Took a lot to get me to actively resist his site, but he succeeded. Now I go there like I occasionally click on CNN - to see what the left is saying.


6 posted on 10/09/2019 8:40:17 AM PDT by Williams (Stop Tolerating The Intolerant.)
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To: CreviceTool

Lifestyles of the Rich, Faceless and Apolitical.

Honest Injun, I still ‘Drudge’ on a daily basis. I cannot lie. There. I’ve said it!
There really aren’t very many conservative-all-the-time-sites
to chose from when you think about it. Drudge is close enough given the dearth of choices.
I also like his links to articles about science and new technology.

I keep in mind that the headlines are someone’s opinion, on what needs to be emphasized.
Even factual info will be conveyed through someone’s individual perspective. All news carries a certain degree of bias.


7 posted on 10/09/2019 8:40:43 AM PDT by lee martell
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To: Williams

You know/knew Matt D. in real life?
Wow!


8 posted on 10/09/2019 8:43:12 AM PDT by lee martell
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To: CreviceTool

They were estimating he was making $30 million a year in ad revenue. So he went from being an idealistic young guy to a very wealthy older man. Who knows what influences his thinking these days.


9 posted on 10/09/2019 8:43:51 AM PDT by Williams (Stop Tolerating The Intolerant.)
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To: lee martell

A number of Drudge competitors (conservative news aggregators) have surfaced: 1. The Liberty Daily, 2. Rantingly, 3. Politipage 2.0, 4.) Citizen Free Press and 5.) Whatfinger

I continue to find Twitter to be amazing as I am convinced that most people don’t know how to make it work for them. If you follow a universe of reliable conservatives - as many as possible - you will get a great feed. And when you see something is Trending, you can filter tweets by “People you follow” and see if is relevant to you or just the progressives trying to get a rally monkey going.


10 posted on 10/09/2019 9:09:37 AM PDT by CreviceTool (A Good Samaritan with a handgun saved my life...)
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To: lee martell

Lol you’re the first one to care. Freepers are a notably hard edged skeptical bunch.

Back in the Clinton days I emailed him a scoop. He was on the phone to me in ten minutes. Ran as his banner headline for close to a week. He was friendly and chatting about liberals being rude to him in the green room at Fox.


11 posted on 10/09/2019 9:15:50 AM PDT by Williams (Stop Tolerating The Intolerant.)
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To: CreviceTool

Charles Hurt and Daniel Halper run the site period.

Hurt came up as a Chatsworth wannabe but has NeverTrumper friends and completely lacks Matt’s instinct for crafting / aggregating stories that then become something larger and force a contrasting Narrative to the MSM.

Now they just parrot the MSM, which was bound to happen sooner or later.

Matt thinks he’s Bret Easton Ellis with more money.


12 posted on 10/09/2019 9:55:00 AM PDT by StAnDeliver (CNN's Dana B: "Show of hands: Coverage for undocumented immigrants?" ***all Democrat hands raised***)
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To: CreviceTool

I am on record of predicting that Google will outright buy https://drudgereport.com/ at some point soon in the future.

They already control the advertising agency that brings millions to Matt. They will soon be telling him (if they aren’t already) what to post and what not to post.

They’ll say; “Post more anti-Trump articles. It’s what the advertisers want”.

Just a matter of time.


13 posted on 10/09/2019 10:16:01 AM PDT by Responsibility2nd
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To: StAnDeliver

Good input ... I have always been pleased with Charlie Hurt’s appearances on Fox News, but I don’t see him often as I will not watch the weaselly Swamp Guardian Brett Baier ...


14 posted on 10/09/2019 11:04:53 AM PDT by CreviceTool (A Good Samaritan with a handgun saved my life...)
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