Chick-Fil-A has long been a favorite place to get chicken sandwiches. It was not that their sandwiches were better than anyone else, but it was for the Christian values they represent. By sabotaging this loyalty, thinking it would attract new customers, was a poorly thought-out decision. They think people will come because of the superiority of their chicken sandwiches. That may be a presumption that will fail Chick-Fil-A because of ego and not fact.
I wish there was a like button.