Chick fil a is about to lose a lot of business.
The decision of theirs makes no sense, in dollars and cents.
They have grown to become one of the biggest fast food places in America with their values. They have grown in spite of the liberals having targeted them and their desire to force them out of business.
I agree they will lose business.
They will see erosion of business from people who have supported them because of their values. But they are not going to attract significant new business from the liberals.
The liberals will take the position that, while this is a “first step” for Chick Fil A, the liberals will still have disdain for “their history of bigotry” or some such pablum, and still won’t go there anyway.
So they will lose support among their core base, while gaining insignificant numbers of new customers from the liberals, many of whom have disdain for fast food anyway. They wouldn’t have set food inside a Chick Fil A even if it were run by open homosexuals.
Thats what you get when you put a liberal fascist like Tim Tassopoulos in charge.
They should fire him post haste.
And get back to selling to everybody who comes through the door , and STOP thinking about virtue signal marketing by simply supporting traditional charitable causes.
The queers have not right to make anyone defund traditional charities who are not politically correct virtue signalers.