This is a good article, but the author completely misses an important point. Chick-fil-A succumbed BECAUSE it is now a giant, not IN SPITE OF its size. This is the same tired old routine you see with any business that starts small and then grows beyond the managerial capabilities of a small group of principled owners.
I used to go out of my way to patronize Chick-fil-A regularly when I would make occasional trips down to the South. Once they started showing up in retail centers up here in the Northeast a few years ago, I knew their days as a company run by people with religious principles were over.
So now I don’t patronize the company up here in the Northeast, and I don’t patronize them down South anymore, either.
Partly right; but misses the ultimate point: since they have become giant in the U.S. with the perception of their values intact, they have recently decided to go international. It wasn't enough to be one of the top three in America. In order to crack the European/UK market, they would have to renounce their stand about marriage, since those formerly Christian nations now openly persecute or forbid Christian values.