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A 'Frida Mom' Commercial Aimed at Postpartum Women Just Got Banned From the Oscars for Being 'Too Graphic'
Health.com ^ | February 05, 2020 | Frida Mom

Posted on 02/08/2020 10:25:33 AM PST by yesthatjallen

The postpartum recovery period, also referred to as the “fourth trimester” by many experts, can be an incredibly challenging time for mothers. Not only has a woman’s body gone through many changes and is recovering from the toll childbirth often takes on the body, but she also has a newborn baby to care for.

Frida Mom, a brand dedicated to postpartum recovery, set out to air a commercial to raise awareness of what women go through during this often overlooked (but extremely significant) period during the 92nd Academy Awards, airing Sunday—but their commercial was apparently rejected by ABC for being "too graphic with partial nudity and product demonstration," according to a recent press release via email.

The commercial, which Frida Mom shared on YouTube, but is unlisted, features a new mom in her bathroom dealing with the aftermath of childbirth. The YouTube video begins with a few words from the company: "The ad you're about to watch was rejected by ABC & the Oscars from airing during this year's awards show," the text reads. It goes on to say all the things the spot doesn't include, like religious references, lewdness, or mention of guns or ammunition. "It's just a new mom, home with her baby and her new body for the first time. Yet it was rejected" it says. "And we wonder why new moms feel unprepared."

SNIP

* Warning * This ad contains images of a woman using the bathroom and will definitely make some people feel uncomfortable and squeamish. Be prepared.

Frida Mom - Oscars Ad Rejected

(Excerpt) Read more at health.com ...


TOPICS: Culture/Society; Miscellaneous
KEYWORDS: abc; childbirth; oscars; postpartum
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Does that ad, as claimed by Frida Mom, help women understand they're not alone in their post-childbirth experience and help others become empathetic to what women experience? Or is it too intimate and realistic (graphic) for the general public?

Does the general public need to see this or is this just pushing the limits?

1 posted on 02/08/2020 10:25:33 AM PST by yesthatjallen
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To: yesthatjallen

In its place they’ll be running an ad for a new health center that shows transgender women going through childbirth in a new celebration.

Kidding. But probably not for long.


2 posted on 02/08/2020 10:31:02 AM PST by Skywise
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To: yesthatjallen

Florida Mom?


3 posted on 02/08/2020 10:32:01 AM PST by BenLurkin (The above is not a statement of fact. It is either opinion or satire. Or both.)
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To: yesthatjallen

I would not be showing that production on TV either. Maybe at medical school, not on any PG rated TV show. Medical School Yes.


4 posted on 02/08/2020 10:34:43 AM PST by Trumpet 1 (US Constitution is my guide.)
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To: yesthatjallen

I’m extremely sympathetic to women and childbirth but it’s a bit much

Edit it down some

The young mom is so lovely btw

Bless her heart

I so much enjoyed those days ....I know I didn’t birth them but it’s a good time even with the work

I helped at night


5 posted on 02/08/2020 10:35:57 AM PST by wardaddy (I applaud Jim Robinson for his comments on the Southern Monuments decision ...thank you)
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To: yesthatjallen
I didn't see husband in the bed when she got up.

My wife and I went though six birthing experiences, either she hid a lot of the drama of post postpartum issues or the commercial was over dramatic.

6 posted on 02/08/2020 10:44:09 AM PST by Popman
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To: yesthatjallen

By getting this gross ad rejected, they get the publicity without having to pay for the ad time.

They also get new fans who rush in to defend them from the “misogyny.”

Smart marketing, but not morally superior like they want us to think.


7 posted on 02/08/2020 10:50:31 AM PST by UnwashedPeasant (Trump is solving the world's problems only to distract us from Russia.)
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To: Popman

Different women have different postpartum experiences.


8 posted on 02/08/2020 10:53:25 AM PST by Jeff Chandler (BLACK LIVES MAGA)
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To: yesthatjallen

Where is the Ad showing a Woman’s despair after having an Abortion?


9 posted on 02/08/2020 10:56:03 AM PST by Kickass Conservative (Kill a Commie for your Mommy.)
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To: yesthatjallen

Been there.


10 posted on 02/08/2020 11:04:04 AM PST by Mercat
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To: yesthatjallen
Does the general public need to see this or is this just pushing the limits?

What the general public needs to see is this issue, which women must have dealt with successfully for a long, long time, is being presented as a legitimate issue being compared with guns and ammunition which is being portrayed as a not so legitimate issue.

Focusing on being placed in the same category as guns and ammunition enables an expression of resentment at such a comparison even though FM is the party drawing the attention to it; hence, more negative energy generated towards the Second Amendment whether the viewer realizes it or not.

11 posted on 02/08/2020 11:12:57 AM PST by MurrietaMadman
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To: yesthatjallen

That is totally gross and disgusting.

and that fourth trimester stuff is crap.

What new body? The baby has the new body, and yes! the baby should be getting all the attention.

BTW, I birthed eight babies...never felt or acted the way these snowflakes do today.


12 posted on 02/08/2020 11:17:26 AM PST by miserare ( Trump, forever and ever. Amen.)
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To: yesthatjallen
But this commercial is OK?

Cottonelle® DownThereCare: Meet His Parents TV Spot

13 posted on 02/08/2020 11:21:53 AM PST by MD Expat in PA (No. I am not a doctor nor have I ever played one on TV. The MD in my screen name stands for Maryland)
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To: yesthatjallen

14 posted on 02/08/2020 11:49:16 AM PST by farming pharmer
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To: Popman

I had 5 pregnancies and 3 live births. I always thought post-partum was a myth used by selfish women who wanted to be spoiled.

I was wrong.

My post-partum was so severe after my 3rd pregnancy that it scared my husband. I was like a ghost walking through my own life. He bought our first cellphones and called me daily to make sure I was okay. I imagined scenarios on how to kill myself and make it look like an accident.

Dark, horrible place. Wouldn’t wish it on any woman.

I believe it was because the two pregnancies were so close together. My hormone level was depleted. Combine that was the trauma of a premature abruption and an emergency c-section, almost losing both of us on the delivery table...my body was shot.

Took a long time to recover. We didnt try again for 3 years.


15 posted on 02/08/2020 11:49:24 AM PST by TheWriterTX (Trust not in earthly princes....)
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To: miserare
BTW, I birthed eight babies...never felt or acted the way these snowflakes do today.

There should be a congressional medal for that!
16 posted on 02/08/2020 11:52:48 AM PST by farming pharmer
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To: MD Expat in PA

BARF!


17 posted on 02/08/2020 1:16:07 PM PST by Eagles6
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To: yesthatjallen
Not as graphic as the halftime show.

Not my cup of tea but I'm not offended.

18 posted on 02/08/2020 1:18:10 PM PST by Eagles6
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To: BenLurkin
My first take was "Folorida Man".

I thought "What did he do now?".

19 posted on 02/08/2020 1:19:48 PM PST by Eagles6
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To: UnwashedPeasant

Xlnt analysis...no pun intended. Noticed no man/father to help...frida mom...is an attention whore. They would never have intra toilet cam....with stereo sound!.... This society praises single moms.....dont worrry...bernie will take care of you...and frida mom.


20 posted on 02/08/2020 1:36:52 PM PST by Getready (Wisdom is more valuable than gold and diamonds, and harder to find.)
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