Amazon went after 3rd party Sellers whom were price gouging.
The Wife bought last week Car Cup Holder Kleenex 50 count dispenser 4 pack via Amazon Prime $17 and change. Target had the exact same 4 pack for $7.50 regular price. Amazon accepted the return and picked up the shipping. They didn’t accept my review about their price gouging.
Amazon pretty much turns all of their pricing over to algorithms. The right hand literally does not know what the six left hands are doing.