It’s not a loss until you sell.
LOL. I kept telling myself that about EK. It was a sentimental buy - good American company. Made a lot early on, but later on right before they declared bankruptcy I bailed. Didn't lose my shirt but it was sad to watch them become largely irrelevant.
“It’s not a loss until you sell.”
Actually it’s a 100% loss if you die first. In Japan, it’s been 30 years since the Nikkei hit its peak near 30,000 (1990). The closest it has come since is 24,000. So, many investors died, waiting for their stocks to recover.
Similarly, you haven’t made anything until you sell as well.