Land O’Lakes to Remove Indian Woman from Packaging After 92 Years

Breitbart.com ^ | 4/16/2020 | Katherine Rodriguez

[rktman]

Land O’Lakes is quietly undergoing a brand makeover, removing the iconic Indian woman from its packaging after 92 years.

Land O’Lakes President and CEO Beth Ford said in a statement that the Minnesota butter company is repackaging its products in time for the company’s “100th anniversary.”

“As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it,” Ford said. “Our farmer-to-fork structure gives us a unique ability to bridge this divide.”

A spokesperson for the company told the Post Bulletin the branding shift is to focus on the farmers who make the company’s butter and other products.

The package design that is slated to replace the Native American woman features “Farmer Owned” in large text over the background of a blue lake and pine trees.

Some butter packages show images of farmers working in the field with the words, “Proud to be Farmer-Owned: As a farmer-owned co-op, we stand together to bring you the very best in dairy.”

Land O’Lakes said the updated design is being rolled out on several products, with more to come in 2020.

[rktman]

No name butter then.

[BenLurkin]

https://webmail.lerctr.org/~transit/healy/chicken.wav

[SGCOS]

..ahhh, but those knees....&^)

[Secret Agent Man]

Fine by me.

Remove all minorities and peoples off labels.

Either way they’re going to b1tch about it.

[gibsonguy]

No don’t do it. The fold the box trick was one of my faves as a young lad.

[Jeff Chandler]

I suppose their European butter will be just as tasty without the squaw.

[Levy78]

I guess Indians (more so their white lib lords) wish to have their imagery and representations removed from society. indians will be all but totally forgotten by mid-century. sad.

[Lurkinanloomin]

Wokeness claims another.....

[mylife]

Idiots.

[hardspunned]

First Elizabeth Warren, now this.

[niteowl77]

I went to get a new tub of butter out of the fridge on Tuesday and the first thing I noticed was the "indian maiden" was gone. I sez to myself, "Those !@# $%^& wimps went PC!"

Thanks for nothing, Beth Ford. Great hire, Land O' Lakes...

[Buckeye McFrog]

Too much heat from Democrats over all the Lizzie Warren memes, eh?

[max americana]

What do the natives have to bitch about? They dont pay taxes, own free land and dont pay taxes on earnings on casinos.

I swear the white man were the guys who actually lost that war. Trail of tears my ass. They were tears of laughter..

[DannyTN]

What makes you think they are European?
The company headquarters is in Minnesota.

[AloneInMass]

I noticed a month ago she was already gone, at least in New Hampshire.

[jeffc]

Meh. Not a biggie to me. At least it's not some lgbtqwxyz thingy.

My wife likes the butter tub with canola oil added. I prefer 'real' butter.

I just checked the tub: Yep. No more indian girl, just trees and a lake. I hadn't even noticed, LOL.

[ClearCase_guy]

Fresh butter! Now with more political correctness!"

[LittleBillyInfidel]

“Our farmer-to-fork structure gives us a unique ability to bridge this divide.”

“farmer-to-fork”, huh. What contrived marketing gobbbletygook! I would have suggested “butter-to-butt”.

[Rebelbase]

[21twelve]

We buy Land O’Lakes butter.

I bought a big package of it a few months ago. Her image was only from the chest up! Thank goodness I showed my wife the cut and fold image years ago or she wouldn’t have believed me. (Learned from my older and wiser brother!).