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Tim Cook Announces Apple’s $100 Million Racial Justice Initiative
Forbes Magazine ^ | 6/11/20 | Rachel Sandler

Posted on 06/11/2020 7:27:41 PM PDT by Nero Germanicus

Apple is creating a $100 million program to promote racial justice inside the company, CEO Tim Cook announced Thursday, as corporate leaders across the U.S. seek to respond to the George Floyd protests and are under a renewed pressure to address racial inequality at major companies.

"Growing up in Alabama during the civil rights movement, I saw firsthand that the only thing that ever made lasting and durable change was people of goodwill putting aside comfort and safety to speak up to march to call for accountability and to do what they could to make a flawed society more perfect,” Cook said.

Internally, Cook said the company will expand its recruitment efforts with Historically Black Colleges & Universitiess, create a camp for black developers and increase spending with black-owned companies. The CEO also said Apple would form a partnership with the Equal Justice Initiative, a nonprofit providing legal representation to prisoners who may have been denied a fair trial, though it is unclear how much money will be donated or what that partnership entails. The program will be helmed by Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives, who in 2009 was named the first African American EPA Administrator in U.S. history.

(Excerpt) Read more at forbes.com ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: apple
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Apple just this week reached $1.5 Trillion in market capitalization so this is chump change.
1 posted on 06/11/2020 7:27:41 PM PDT by Nero Germanicus
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To: Nero Germanicus

All because Trump was elected President.


2 posted on 06/11/2020 7:29:34 PM PDT by E. Pluribus Unum (Who could have guessed the Communist Revolution would arrive disguised as the common cold?)
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To: Nero Germanicus

So there will be maybe 100 billion or more thrown at blacks from companies by the time this thing ends.

Well..graft will take 80 percent of it.

The other 20 percent will be completely ineffective same olds, like midnight basketball.

It’s their money


3 posted on 06/11/2020 7:31:28 PM PDT by dp0622 (The very future of tis she the onehe Republic is at stake. We now know dems will do ANYTHING to win.)
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To: dp0622
So there will be maybe 100 billion or more thrown at blacks from companies by the time this thing ends. Well..graft will take 80 percent of it. The other 20 percent will be completely ineffective same olds, like midnight basketball. It’s their money

And in the end we will be right back here.

4 posted on 06/11/2020 7:32:57 PM PDT by Rummyfan (In any war between the civilized man and the savage, support the civilized man. Support Israel.)
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To: Nero Germanicus

Lesson learned

riot and get paid

Well at least some Niggazz. Will. That’s for sho’


5 posted on 06/11/2020 7:33:51 PM PDT by Truthoverpower (The guv-mint you get is the Trump winning express ! Yea haw ! Trump pence II!)
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To: Nero Germanicus

Unless he’s willing to hire blacks over guest workers, this is a waste of time.


6 posted on 06/11/2020 7:34:06 PM PDT by bobcat62
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To: Nero Germanicus

Launder a little more money to the Dems


7 posted on 06/11/2020 7:35:30 PM PDT by butlerweave
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To: dp0622

Didn’t we just spend $10 trillion paying people to stay home?


8 posted on 06/11/2020 7:36:50 PM PDT by Larry Lucido
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To: Nero Germanicus

Chump change. Kiddie crap.


9 posted on 06/11/2020 7:38:28 PM PDT by HighSierra5
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To: Nero Germanicus

Not enough. The radical nuts will demand $10 billion.


10 posted on 06/11/2020 7:38:29 PM PDT by rfp1234 (Caveat Emperor)
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To: Rummyfan

And in maybe 3 to 5 years we’ll do it all again :)

And nothing will change in the black communities.


11 posted on 06/11/2020 7:39:08 PM PDT by dp0622 (The very future of tis she the onehe Republic is at stake. We now know dems will do ANYTHING to win.)
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To: Nero Germanicus

Here is the funny part. They and others have always had the funds for this and yet never gave before.

Racism is not a new problem. Why all of a sudden now?

Because it is a big f’ing pander and virtue signal.


12 posted on 06/11/2020 7:39:29 PM PDT by joshua c
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To: Larry Lucido

I’m trying not to laugh at such a tragedy but the way you said it is just funny :)


13 posted on 06/11/2020 7:40:04 PM PDT by dp0622 (The very future of tis she the onehe Republic is at stake. We now know dems will do ANYTHING to win.)
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To: Nero Germanicus

“Growing up in Alabama during the civil rights movement”

I grew up in the Southwest at the same time as Timmy and I only recall some of the “civil rights movement” people throwing molotov cocktails through my relative’s front window at 3 AM trying to kill her and her children.


14 posted on 06/11/2020 7:44:56 PM PDT by Regulator
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To: dp0622

:)

But yeah, it is ridiculous.


15 posted on 06/11/2020 7:48:23 PM PDT by Larry Lucido
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To: Nero Germanicus

I distinctly remember doing all of this 50 years ago. It’s like pouring water in a jug with a hole in the bottom.


16 posted on 06/11/2020 7:53:32 PM PDT by Ben Hecks (Don't Google it - Duck it!)
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To: dp0622

Al Sharpton will stuff some in his pockets no doubt. He was doing the corporate shakedown over 30 years ago


17 posted on 06/11/2020 7:54:28 PM PDT by a fool in paradise (Joe Biden- "First thing I'd do is repeal those Trump tax cuts." (May 4th, 2019))
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To: joshua c

>>Racism is not a new problem. Why all of a sudden now?
>>Because it is a big f’ing pander and virtue signal.

It’s because they face a blacklist and hate group classification if they don’t.

the left is making a list of those who are silent or express dissent

https://www.freerepublic.com/focus/f-chat/3854528/posts
The spreadsheet that shook the theater world: Marie Cisco’s ‘Not Speaking Out’ list
LA Times ^ | June 9, 2020 | Jessica Galt

Marie Cisco was fed up. America was in turmoil, rocked to its core by the brutal killing of George Floydat the knee of a police officer in Minneapolis. Protests against systemic racism and injustice had been raging for five days, and the nation’s theaters were excruciatingly silent in expressing support. Cisco, a producer who has worked with the New York-based National Black Theatre, the Public Theater, Lee Daniels Entertainment and the Apollo Theater, was not surprised by the crickets coming from these institutions — self-professed bastions of liberalism and equality — but she felt hurt and angry all the same. So Cisco created a public Google spreadsheet and titled it “Theaters Not Speaking Out.” It was open for anyone to edit, and it had a simple directive: “Add names to this document who have not made a statement against injustices toward black people.”


18 posted on 06/11/2020 7:56:36 PM PDT by a fool in paradise (Joe Biden- "First thing I'd do is repeal those Trump tax cuts." (May 4th, 2019))
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To: Nero Germanicus

“Apple is creating a $100 million program to promote racial justice inside the company . . .”

As others have said this is very little by such a big and rich company. They should be paying 100 trillion dollars as a down payment. At least.

Apple has their foot on the necks of poor people and are stealing bread out of their children’s mouths. They always have. That is one reason reasonable residents rightly request responsible, restitutive reparations.

I don’t know if this is true but boy does it sound good.


19 posted on 06/11/2020 7:56:57 PM PDT by jeffersondem
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To: Nero Germanicus

Ah yes, the man who claims thanks that God made him a homosexual, is now an arbiter of morality. Not quite Timmy boy.


20 posted on 06/11/2020 7:58:04 PM PDT by Fungi
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