Sounds kind of like Theranos.
That’s a good comparison. Desai tried to pull it off, but he isn’t as good at as Elizabeth Holmes. Probably not quite the amount of chutzpah and big balls as she had.
It’s weird he was so TDS’d that he would put out such a bogus “study” and think people would not challenge it. After it was accepted by The Lancet, he probably thought he was golden.