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If Trump was leading, he never would have gotten rid of Brad. Trump's internals must show him losing. Internals are considered better than public polls since the campaigns spend a ton of money on them. A public poll may poll anywhere from a few hundred to a few thousand people. Campaigns are constantly polling daily in many states and on many issues. Trump knows he is behind and decided to do something to change the dynamics of the campaign.

I've been expecting Trump to do something to shake up his campaign and he did. I feel badly for Brad, who spent over 3 years planning the 2020 campaign and then had to start all over and do it from scratch after covid happened and then plan it all over again after the riots. It's gotta be stressful, but something needed to change.

I’m sure POTUS saw things in his internals that he wasn’t thrilled about, but that doesn’t mean he’s not leading. It may just be a case of watching their lead start to slip and wanting to get ahead of things before it became a problem. We don’t really know.

As far as Parscale, he’s a strong asset, but his strength is in analyzing data, and it sounds like he’ll still have a pivotal role in that regard. He may have even had a sense long ago that he would be handing over the reigns as we head into the home stretch. It’s like a pitcher being replaced by a reliever in the final innings. It doesn’t necessarily mean he was unsuccessful at doing what he was tasked to do. And after watching Trump go through 3 (4 if you count Roger Stone’s brief stint) management teams in 2016, hopefully he’s not taking it too personally.