No matter what an article is about or its point, I won’t read it if it starts off with “It begins.” It’s trying to sound ominous and overly dramatic, like some sophomoric horror movie trailer.
Actually the full quote is, “And so it begins” from Babylon 5.
LOL...I’m with you. “It begins” is such a ridiculous, worn-out, and overused cliché. But sometimes I just hold my nose and read the article.