Rush spoke about this yesterday. Outlined all the BLM/Antifa/SJW Virtue-Signaling the NFL plans to shove down the throats of all who watch.
The key point is, all those who watch. This family, almost all of whom were die-hard football fans have vowed to not watch a single moment of any game.
Give it a year or two. Money talks and when the owners see the revenue lost they are going to lose their minds.