They started to distance themselves after Newcastle Legend Alan Shearer called out BLM for their antisemitism. The logo in the corners disappeared and the sleeve patches are gone this 2020-2021 season. The slogan No Place for Racism are now on the right sleeves.
They’ve had “Say No To Racism” for years.
Of course, in Europe, where fans throw bananas on the pitch at black players, they don’t seem to get the message.