Motel 6 severs ties with longtime advertising agency following founder's comments on ad being 'too Black'

Fox Business ^ | 10/15/20 | Michael Bartiromo

[Meatspace]

Stan Richards, the founder of The Richards Group, made the remarks during a virtual meeting held on Oct. 8, in order to preview a Motel 6 commercial that was intended to celebrate Black artists, according to sources from the Richards Group who spoke with Ad Age.

Richards had also stated that the ad would turn off Motel 6’s “significant white supremacist clients,” according to the source.

[KSCITYBOY]

Soon there won't be any white folk left in commercials. It seems that commercials are on the forefront of social “justus”

[dljordan]

“Richards had also stated that the ad would turn off Motel 6’s “significant white supremacist clients,” according to the source.”

What total horseshit. This crap NEVER stops.

[Buckeye McFrog]

Richards had also stated that the ad would turn off Motel 6’s “significant white supremacist clients,”

I'm laughing because I've never been in one of these that did not have an Indian desk clerk.

[plain talk]

“Richards had also stated that the ad would turn off Motel 6’s “significant white supremacist clients,” according to the source”

I doubt anyone said those words.

[1Old Pro]

It seems that commercials are on the forefront of social “justus”

What, mixed race couples are not more common than non mixed race couples? And are you saying that Gay couples don't comprise most couples? Oh, and why are they showing commercials about HIV treatments, does most of the population now require those?

[FatherofFive]

Richards had also stated that the ad would turn off Motel 6’s “significant white supremacist clients,” according to the source.

And the Babylon Bee misses out on another headline

[Meatspace]

“Richards had also stated that the ad would turn off Motel 6’s “significant white supremacist clients,” according to the source.”

They went too far with the proposed slogan:

We’ll Leave the Burning Cross on For You.

[Myrddin]

I don’t watch TV. From my perspective, TV and its content don’t exist.

[Buckeye McFrog]

“I’m Tom Bodette, and we’ll leave the hood on for you.”

[JBW1949]

So they turned off the light, huh......

[JennysCool]

Other than pure pandering, what possible reason could Motel 6 have for producing an ad “intended to celebrate Black artists”?

Tom Bodett isn’t good enough for them anymore?

[the OlLine Rebel]

I was going to sa6 let’s support him and the agency how we can, but then he actually stated that Motel 6 has a very high % of white-SUPREMACIST clients?

What the hell is that supposed to mean?

So is he being booted for offending blacks, or offending Motel 6 that it is basically a white-fascist business?

[COBOL2Java]

I'm laughing because I've never been in one of these that did not have an Indian desk clerk.

Joe would agree with you!

[Steve_Seattle]

" . . . Motel 6’s “significant white supremacist clients . . . "

Where do they come up with this crap?

[Chode]

Richards had also stated that the ad would turn off Motel 6’s “significant white supremacist clients,” yeah, right...

[the OlLine Rebel]

Yes, I’m really wondering what art has to do with staying in a hotel.

[discostu]

I’m with them. That’s a boneheaded thing to say. If I contract with a firm to make an ad that featured demographic group X and then the head of that firm says it’s too group X he’s an idiot. Let’s not even get into the “white supremacist clients” comment. That’s just dumb.

[Steve_Seattle]

Blacks are way overrepresented in today’s TV ads, and of course virtually every one is depicted as living in an upscale neighborhood driving an upscale car.

[bankwalker]

I stayed in a Motel 6 for $6.95 per night when they first opened. That is why they were named Motel 6. You paid extra if you wanted TV, phone, etc.