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How corporations surrendered to hard-left wokeness
New York Post ^ | February 13, 2021 | Charles Gasparino

Posted on 02/14/2021 12:23:22 PM PST by karpov

Companies used to be in business to make money, sell stuff and employ people. They were run by executives who were proudly capitalist and believed in the country’s founding principles.

No longer, it seems. Big businesses’ support of green-energy legislation, various social-justice edicts and the silencing of right-wingers on Twitter have become so routine it’s almost not news anymore.

The question is, why? People who work at these companies regularly complain to me that most employees view their employers’ new corporate leftism with disdain. They believe it’s a nuisance pushed by a vocal fringe of the workforce.

Companies cave, they say, because they just don’t need the hassle of explaining to the left-wing business media why they’re not supporting AOC’s Green New Deal.

The conventional wisdom among economic conservatives I speak to is that corporate America’s wokeness can’t last forever because in the long run it’s unprofitable. Example: Ratings for the social-justice-posturing NFL were weak all year, as was this year’s Super Bowl. That means the NFL will have to go back to football.

If Nike sales decline amid the sneaker brand’s embrace of the ultimate social-justice warrior, former NFL QB ­Colin Kaepernick, the founder of the down-on-one-knee movement, market forces will likely prod the company in a new direction.

That’s why the NBA — another big business — just made the pre-game national anthem mandatory after one of its owners, liberal tech entrepreneur Mark Cuban, enraged many fans by pulling it from the start of Mavericks games.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Culture/Society; Editorial
KEYWORDS: corporatefascism; corporations; fascists; gasparino; wokeness
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1 posted on 02/14/2021 12:23:22 PM PST by karpov
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To: karpov

Surrendered my ass, they are the driving force behind it.


2 posted on 02/14/2021 12:24:49 PM PST by JoSixChip (2020: The year of unreported truths. )
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To: karpov

Big corporations have always envied the “Plantation” system


3 posted on 02/14/2021 12:27:02 PM PST by Don Corleone (leave the gun, take the canolis)
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To: karpov

The GOP needs donors and the Corporate-globalists are abandoning them, LOL. They need us and I say screw them.


4 posted on 02/14/2021 12:28:55 PM PST by central_va (I won't be reconstructed and I do not give a damn...)
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To: central_va

The real answer is a grassroots takeover of the GOP.


5 posted on 02/14/2021 12:31:02 PM PST by FreedomPoster (Islam delenda est)
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To: karpov
Big businesses’ support of green-energy legislation, various social-justice edicts and the silencing of right-wingers...

How many businesses see these things as opportunities.

Government largess.

Appealing to the wokesters.

6 posted on 02/14/2021 12:33:38 PM PST by SKI NOW
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To: karpov
"People who work at these companies regularly complain to me that most employees view their employers’ new corporate leftism with disdain. They believe it’s a nuisance pushed by a vocal fringe of the workforce."

But if it's just a "vocal fringe," why does it have so much power? Calling it a "fringe" might be wishful thinking, when the reality is that we now face a culture in which leftist assumptions are thoroughly entrenched in all major centers of power.
7 posted on 02/14/2021 12:35:34 PM PST by Steve_Seattle
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To: FreedomPoster
The real answer is a grassroots takeover of the GOP.

We did that. We gave GOP the House, the Senate and the Presidency in 16 AND THE THREW IT AWAY, ON PURPOSE IMO? Where the F have you been?

The GOP is corrupt. When an operating system is corrupt you reformat the drive and re install from scratch.

We need a new MAGA party.

8 posted on 02/14/2021 12:38:29 PM PST by central_va (I won't be reconstructed and I do not give a damn...)
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To: karpov

You’re kidding, right? Look at their ads. No more conventional couples: They depict biracial or gay couples way out of proportion to what is reality. I’m tired of seeing TV shows where there has to be a least one gay couple. I’m also tired of explaining to my grandkids why two men are kissing in a prime-time, non-cable, TV program. What a couple does in their own home is their business, but don’t push it on everyone else via TV.


9 posted on 02/14/2021 12:38:35 PM PST by econjack
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To: karpov
“When it comes to the culture wars, the goal of a corporation is not to maximize profits, but to minimize losses.”

Nothing will change until we manage to have successful lawsuits that cause monetary losses based on corporations' failure of fiduciary responsibility, on discrimination against normal people, and failure to provide honest accounting of corporate decisions.

10 posted on 02/14/2021 12:39:47 PM PST by ClearCase_guy ("I see you did something -- why you so racist?")
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To: central_va

We have given the GOP FULL POWER 3 times in the last 4 decades AND they have betrayed us EVERY DAMN TIME!! NO about reforming the GOP it is not possible way past the point of no return!!


11 posted on 02/14/2021 12:42:10 PM PST by Trump Girl Kit Cat (Yosemite Sam raising hell)
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To: karpov

I can see companies wanting to save money going green. I’m not a big proponent of the global warming nonsense. But I’m always available to save a buck. LEDs are incredible. They save my electric bill and will do so for companies. Saving money is a brilliant strategy. If not for going green, LEDs never would have been invented. So sometimes change is ok. I know it’s hard but in this case it was pretty easy.


12 posted on 02/14/2021 12:42:13 PM PST by napscoordinator (Trump/Hunter, jr for President/Vice President 2016 )
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To: econjack

I’m sick of the relaunch of tv shows that have a black lead. If you want a black lead in a show, write a new series.


13 posted on 02/14/2021 12:45:15 PM PST by napscoordinator (Trump/Hunter, jr for President/Vice President 2016 )
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To: Trump Girl Kit Cat

Some of these rump Republican hold outs are a real problem. We have to deal with them somehow...


14 posted on 02/14/2021 12:45:59 PM PST by central_va (I won't be reconstructed and I do not give a damn...)
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To: karpov

Public Relations Departments are the reason that virtually all tv-advertising now employs political correctness.

And, every indoctrination-center ( aka university ) is now required to have a “ diversity czar “.


15 posted on 02/14/2021 12:46:24 PM PST by BrexitBen
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To: karpov

Half the time: they’re run by far-left owners. See Facebook, Google, and most other tech firms.
Half the time: they mistake the social justice twitterati for the majority opinion, and they’re afraid of social justice lynch mobs, so they cave to “public pressure”


16 posted on 02/14/2021 12:48:28 PM PST by tbw2
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To: karpov

Corporations are no longer being forced into leftist positions. There are being directed there willfully by the people running them. For decades now companies have filled upper management positions with “young talent” who have all been educated at Yale, Harvard and other ivy league schools who teach nothing but leftists politics. These left indoctrinated hires are now in the boardrooms and are running most of Americas corporations. There is no fix.


17 posted on 02/14/2021 12:48:41 PM PST by precisionshootist
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To: econjack

The commercials ads are not targeted to people who live in a rural area. Most ads seem to be targeted at city folks.


18 posted on 02/14/2021 12:49:50 PM PST by FreedBird (T)
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To: karpov

Guess what? Everybody goes to university and that is where they get WOKE. The university is the hub of wheel where all the spokes radiate out to all areas of American life.


19 posted on 02/14/2021 12:51:17 PM PST by BEJ
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To: karpov

What we used to call Personnel, now HR or HCM, runs corporations in Wokemageddon. And those departments are full of intolerant Leftist @-holes.


20 posted on 02/14/2021 12:51:48 PM PST by twister881
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