Colorism runs _very_ deep in all elements of life, and it has been that way for centuries.
Light-skinned blacks had more status than dark skinned blacks, and the marketing community quickly figured out that lighter skinned blacks were better received (in advertising) by both whites and blacks.
That is why most blacks you see on TV (whether in programming or advertising) are light-skinned.
In addition, lighter skinned blacks have had more social mobility than dark skinned blacks across the board.
The deeper question (that will _not_ be discussed out loud by anyone in public life) is whether the lighter skinned blacks have higher IQs than dark skinned blacks.
This whole area is _very_ touchy, and the left is stepping on land mines if they go there.
Thanks for pointing out the obvious and it is sad. It’s not too woke and politically correct to acknowledge at least that.