Her brand has been built up beyond what is sustainable thanks to way too much fawning media coverage. That fawning coverage is going to continue, and all the fake sweetness, light, and spin is going to make people turn away and tune out. Everyone loves a winner so if she delivers a win later, people will tune back in. Meanwhile you have some pretty spectacular wins in swimming and other events.
How I hate the term “her brand” or someone’s “brand”. Disgusting and stupid.
NBC now is the champion of mental health issues after shinning a bright hot spot light on her and making her the face of the Olympics.