From my above-referenced 2018 New Yorker article: “In a letter addressed to “America’s CEOs” posted to his Facebook page that December, Penzey wrote that, in the two weeks following his post-election e-mail, the ‘right wing firestorm’ cost the company three per cent of its customers.”
3% should be nothing. I’m guessing that the people who can afford to order fancy spices by mail order are not the welfare crowd.