“40,000 subscribers, roughly three percent of the total.”
Calling b.s. on this one...you don’t panic and cry at a loss of 3%. I’m guessing more like 30%.
The total number of subscribers isn’t important...how many of them are zombies that made only one or two purchases years ago, or follow “out of morbid curiosity” and have bought nothing?
What matters is the subset that actively buys product...and who knows, he may have lost a bunch of them, either because they’re offended by his statements or (equally as possible) they’ve concluded his priority isn’t where it should be, on spices.