AT&T’s bungling of its WarnerMedia misadventure will live on forever in the annals of business school case studies of sheer, gobsmacking incompetence.
That’s still second place to their simply dropping the $1Billion they spent to “launch” Cingular only to go back to the AT&T brand. Incompetence rewarded.
I don’t follow it closely, but from casual reading I gather that Discovery is cleaning house. That’s a start. But my layman’s suspicion is that the real bunglers weren’t at WarnerMedia; they were at AT&T, which bought some creative companies in a business they didn’t understand and with movie and tv studios they had no idea how to manage. Because streaming, or something. AT&T thought it had to get in on the next big thing and forgot that understanding your business is still important.