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Why Spotify dropped its deal with Barack and Michelle Obama
New York Post ^ | April 21, 2022 9:54am Updated | Ariel Zilber

Posted on 04/30/2022 12:04:35 AM PDT by Zhang Fei

The Obamas are searching for a new home for their podcasts after Spotify reportedly declined to offer the former first couple a new contract because they didn’t make enough personal appearances on the streaming service.

Barack and Michelle Obama are reportedly in talks with several companies, including Amazon’s Audible and iHeartMedia, on a deal that will likely be worth tens of millions of dollars, according to Bloomberg News.

The ex-president and the former first lady, who co-own the production company Higher Ground, will reportedly decide on their podcasting platform of choice sometime within the next few weeks.

Higher Ground is said to be seeking an arrangement that would allow it to release shows on several platforms simultaneously.

One of the sticking points in negotiations with Spotify was the Swedish company’s insistence on an exclusive licensing deal.

Even if the Obamas produce podcasts for another company, those shows will in all likelihood make their way to Spotify anyway.

Streaming services want the Obamas to make more frequent appearances themselves in order to generate more buzz for their company’s content, but the former first couple is reportedly willing to commit to no more than an eight-episode program.

Higher Ground was paid a reported $25 million after signing with Spotify in 2019.

The streaming service debuted exclusive content including “The Michelle Obama Podcast” as well as “Renegades: Born in the USA,” which the former president co-hosted with Bruce Springsteen.

But the partnership left both sides unsatisfied. Spotify wanted the couple to produce more content in which they would be the headline acts, while the Obamas preferred to remain in the background while spotlighting “new, young voices,” according to Vanity Fair.

The Obamas were also reported to be frustrated that the exclusivity deal with Spotify was preventing them from reaching wider audiences.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Culture/Society; Extended News; Politics/Elections
KEYWORDS: obama; obamanation; spotify
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Basically, the Obamas were lazy and wanted to be paid for doing as little as possible. For $25m, they wanted to do 8 appearances. At $3m an episode, that's the going rate for A-list actors in TV series with lavish production values.
1 posted on 04/30/2022 12:04:35 AM PDT by Zhang Fei
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To: Zhang Fei

Please! No mo Mo.


2 posted on 04/30/2022 12:11:12 AM PDT by ComputerGuy (Heavily-medicated for your protection)
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To: Zhang Fei

Barry O will just tell the Alzheimer Puppet to have the IRS audit Spotify, and the problem is solved, doncha know…


3 posted on 04/30/2022 12:19:19 AM PDT by BigEdLB (Let’s go Brandon!)
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To: Zhang Fei

Their books are starting to flood the dollar and 59 cents bargain bins.


4 posted on 04/30/2022 12:28:30 AM PDT by FlingWingFlyer (Don't blame me, I voted for President Trump. Let's Go Brandon! FJB!)
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To: Zhang Fei

“Higher Ground”.. Talk about self-important.


5 posted on 04/30/2022 12:36:17 AM PDT by neverevergiveup
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To: Zhang Fei
My spidey sense warns me to read between the lines. Spotify didn't just throw away a profitable venture because the O's didn't show up often enough. Of course, during his term the dude was on TV literally all the time and you remember how we couldn't get enough of him; we got so giddy every time he appeared we dropped everything we were doing just to behold that beatific vision and hear his amazing speaking skill, remember?
Me either.

No, of course. That's nonsense. Spotify dropped them like week-old garbage because they were losing money. That's the only motivation for any business. The answer to any mystery involving a business transaction is always the same.

FOLLOW THE MONEY!

6 posted on 04/30/2022 12:40:30 AM PDT by stormhill
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To: Zhang Fei

>> [they] were lazy

lol


7 posted on 04/30/2022 12:48:09 AM PDT by Gene Eric (Don't be a statist!)
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To: Zhang Fei

Who wants to listen to a homo and a tranny grifters complain about racism in a country the looted their whole miserable lives?

This guy does! That’s who!


8 posted on 04/30/2022 12:49:52 AM PDT by HYPOCRACY (This is the dystopian future we've been waiting for!)
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To: neverevergiveup

Yeah, that is what i.immediately thought.


9 posted on 04/30/2022 1:29:19 AM PDT by NetAddicted (Just looking)
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To: Zhang Fei

The Obamas are lazy? Oh, what a stereotype.


10 posted on 04/30/2022 1:52:53 AM PDT by Bernard (Jeffrey Toobin may turn out to be the most ethical character at CNN because he only abused himself.)
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To: Zhang Fei

File a mechanics lien.


11 posted on 04/30/2022 2:13:11 AM PDT by Clutch Martin (The trouble ain't that there is too many fools, bust that the lightning ain't distributed right.)
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To: Zhang Fei
Spotify has to have enough listeners to justify the salary. The Obamas didn't produce the listeners. Joe Rogan produces listeners.
12 posted on 04/30/2022 2:33:38 AM PDT by political1 (Love your neighbors)
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To: Zhang Fei

I think the Ubama’s wanted so few appearances because their ability to generate varied and cogent content beyond that is limited - impossible. The breadth of their intellectual and ideological mindset just isn’t there. How many ways can you really say the same stuff? The ‘there’ isn’t there.


13 posted on 04/30/2022 2:34:02 AM PDT by Gaffer
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To: Zhang Fei

Lazy was the first word to come to mind. Two slugs who want money for nothing.


14 posted on 04/30/2022 2:55:47 AM PDT by Enterprise
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To: Zhang Fei
Spotify wanted the couple to produce more content ...

You cannot produce more of what you do not have. These are "contentless" people.

15 posted on 04/30/2022 3:38:11 AM PDT by dartuser
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To: Zhang Fei

No one is going to listen.


16 posted on 04/30/2022 3:40:12 AM PDT by ifinnegan (Democrats kill babies and harvest their organs to sell)
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To: Zhang Fei

It’s like their book deals. Nothing but money laundering. When republicans do it, they go to jail.


17 posted on 04/30/2022 3:43:57 AM PDT by Flavious_Maximus (Fauci is a murderer)
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To: Zhang Fei

Bur Meghan Markle still has her deal...?


18 posted on 04/30/2022 3:44:30 AM PDT by mewzilla (We need to repeal RCV wherever it's in use and go back to dumb voting machines.)
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To: BigEdLB

The puppet? LOL they won’t even bother him with the order he would ef it up, it’s direct to the putative POTUS Valjar.


19 posted on 04/30/2022 4:34:00 AM PDT by databoss
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To: Clutch Martin

Netflix wants in on that one too! They are out like a $100M.


20 posted on 04/30/2022 4:35:50 AM PDT by databoss
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