You would think after the first couple burned their feet, no others would attempt the feat. Idiots. Probably the brown-nosers of the company were the next 11.
They were also goaded by the false concept that much of ones perceptions are illusory and that one can do ANYTHING once one puts their mind to it. So they could have thought that the previously injured probably just did it wrong and didn’t approach with the correct mindset. Dummies. Not smart to play with fire.