As broadcast television, both over-the-air and cable, continues its decline into oblivion, those in the industry will do anything to get a bounce out of a dead cat.
The thing is, though, if people would stop paying for worthless subscription services, they would be forced to make things people are either willing to buy or watch - otherwise they make no money. Even broadcast networks that run commercials get a lot of cash even if no one watches if they are carried by a subscription service that pays them retransmission fees per subscriber and ratings become less of a factor. It amazes me the number of people who pay for subscription services to watch things that are available for free, or they don’t watch anything on them very often but continue to shell out hundreds if not thousands of dollars per year on something they could easily do without and easily replace with something that costs nothing to them.