And just to follow that logic, exactly HOW is public goodwill earned by donating to this demonic collection of scum?
Well, everyone says they love BLM. Either because they're corrupt, or stupid, or afraid to say otherwise. Look at all the police chiefs, sports stars, celebrities, politicians, and school children taking the knee.
It's kind of like the USSR in 1950. It certainly looks as if everyone loves Stalin.
A CEO could certainly say, "Everyone loves BLM! Surely if we donates to BLM, much goodwill will follow."