Sounds like a woman said that. Oh, it was. Was the ad supposed to emphasize “weakness”. Well, it did. There’s no strong contrast, specifically a strong alternative to Biden, at least just implied. The very end of the ad should provide that contrast. It’s like making “the ask” by a salesman.
Using a male’s voice for “the ask” would be a good start to providing a contrast of strength. First, many men simply tune out with women’s voices. Second, real women of the non-gender-bending variety, still see and seek strength in men. At the same time a man’s voice, if chosen correctly, will subliminally appeal to women. One other thing, “Feels like the train is coming off the track?” Really? Trite and weak. Perhaps if there was a video of the chemical burn and derailment in East Palestine it would be more impactful. But why not be strong and forthright? Drop the train reference and just come out with. Answer the question, “who’s the strong alternative to Biden?” C’mon, we all know, so say it and close the deal.
You’re right