He’ll make much, much more by taking his show to Twitter, which opens up multiple revenue streams for him. It’s a model that could easily be replicated by others, with top cover being provided by Elon Musk himself. And it’s a model that would be a reckoning for the establishment media, with all-important ad dollars leaving cable and broadcast news (does that even still exist?) and migrating to independent platforms and creators.
First, there are sponsorships. If we use the CPM (cost per one thousand) model, Tucker could easily command a best-in-class rate of $40 from advertisers (and there are plenty looking to support free speech!). That’s $40 for every one thousand listens, views, or downloads. We know that his two recent Twitter videos garnered millions of views and his show averaged around three million viewers, so we can safely estimate a Twitter viewership of at least two million (and that’s probably low). That means Tucker could charge $80,000 for each ad he reads during the show. And he would likely do at least three ads per show, and possibly more, bringing the daily total to $240,000. You can see how he could quickly and easily surpass his Fox News earnings just on sponsorships. (snip)
He and Musk will create a new model