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The Corporate Retreat on Pride Month Is Not a Counter-Revolution
American Greatness ^ | 06/11/2023 | Christopher Roach

Posted on 06/12/2023 6:54:11 AM PDT by SeekAndFind

The recent retreat by corporate America on Gay Pride Month and the backtracking by the national security state and the media on Ukraine do not demonstrate a change of heart.

After a decade of intensifying demands from the Left’s social revolution, over the last few weeks something unusual happened: a retreat. Large companies have pulled down their rainbow flag logos. Black Lives Matter and Juneteenth are not as prominent this year. There has even been a belated acknowledgment that maybe Ukraine is not winning the war, and, by the way, that a lot of Ukrainians actually are Nazis.

This is all strange. I guess the sustained Bud Light boycott freaked some people out.

Consumer-facing corporations are probably more aware of the fragility of these efforts than the government sector, whose Gay Pride celebrations are still in full swing.

These changes to our collective morality are more recent and more artificial than they may seem. Remember that prior to Obergefell and as recently as 2008, liberal California and Oregon voted to make gay marriage illegal. It also pays to recall that essentially every society took a dim view of homosexuality in varying degrees since time immemorial. The current state of affairs is the product of relentless propaganda, anti-democratic judicial activism, and, lately, threats of job loss and penury for dissenters.

But, even with all this pressure, as the message went from “leave us be” to “we want to talk to your children,” otherwise liberal-minded people became less comfortable and then hostile.

The Ongoing Color Revolution

Still, the Left’s sudden burst of practical wisdom and restraint is odd. After all, the last few years have had a whiff of color revolution. There were COVID lockdowns and the George Floyd riots, and then the installation of Joe Biden in the White House, who, rather than being a moderate unifier, soon made ominous threats and insults towards half the country, the so-called MAGA Americans.

Everything he’s offered has shown a relentless, unrestrained march towards perpetual social revolution—one indifferent to majority opinion, but fully endorsed by a chorus of managerial class leaders in business, media, healthcare, education, and government. The revolution would be enforced by a pincer movement of domestic intelligence agencies and drug-addled Antifa foot soldiers. In other words, the revolution’s conception and sustainment was a top-down affair.

Like other similar revolutions, it aimed to undermine traditional hierarchies and loyalties, like the family or what’s left of Christianity, as well as hoary ideals like fair play, meritocracy, and the rule of law. And, like every revolution, it promised liberation from the old restraints.

I suspect that the system’s internal intelligence shows something amiss. Perhaps some bad news about COVID vaccines or the economy is about to come out. Or maybe declining military recruiting means the system is worried about who will fight crusades for gay rights and American “dominance” in the years ahead.

The ruling class clearly believes that sustaining the American empire is necessary for their power and for our collective prosperity. Indeed, it is their number one priority.

A Tactical Retreat

As a corrupt empire ruled by an overbearing and ideological managerial class, the Soviet Union offers ample lessons for America today. While today’s leftists are rightly described as cultural Marxists, the first Marxists were the Bolsheviks, who toppled the Russian Tsar in 1917.

In addition to killing millions, the Bolsheviks undertook a great deal of experimentation in family structure, art, literature, film, and much else. The early days were radical in every conceivable way, but the centerpiece of communism was economics. The planned economy promised to usher in widespread prosperity and progress and to liberate the proletariat.

Instead of bringing prosperity and order, however, the “war communism” of the early Soviet Union created shortages, dislocations, and a massive famine. In 1922, the Bolshevik leadership reversed course and allowed limited free markets, the so-called New Economic Policy (NEP). After this, things somewhat stabilized, particularly as the Russian Civil War drew to a close.

Reality has a way of making realists of us all.

While it would be a stretch to call any of the early Soviet Union’s policies conservative or “counter-revolutionary,” there is much precedent for this phenomenon of consolidation and pragmatism in revolutionary regimes. Revolutionary France eventually abandoned the Terror and even democracy itself in its embrace of the Emperor Napoleon. And the American Revolution, initially rather radical, eventually returned to a call for a stronger central government after the failures and challenges of the Articles of Confederation.

This seems the most likely explanation for recent developments, i.e., that the social revolutionaries are beating a tactical retreat to consolidate their gains. This should be contrasted with the completely fanciful idea that the “pendulum is swinging back.”

The early Bolsheviks did not allow the NEP because they thought it would be permanent, because they had lost faith in communism, or because they agreed to share power. Only the absolute necessity of the Russian Civil War and the sustained economic dislocations of the early experiments in economic planning led to this partial accommodation of free markets.

Similarly, the recent retreat by corporate America on Gay Pride Month and the backtracking by the national security state and the media on Ukraine do not demonstrate a change of heart. These apparent changes serve the same ends and, more important, are designed to shore up the power and prestige of the existing ruling class.

Social leftism itself may exist to serve this function more broadly. Rather than being a purely organic phenomenon, there is a good argument to be made that corporate America’s earlier turn towards social leftism was designed to turn public attention away from the 2008 economic crisis and economic inequality more generally. Similarly, the limited accommodation of fed-up parents and normies today also reinforces the existing economic and political structure, including its managerial ruling class.

Don’t Declare Victory Prematurely

Instead of gratefully accepting these changes, the Right should be retrenching and demanding more. Accepting a few trinkets and calling it victory is the reason Conservatism, Inc. has given up ground on nearly every single culture war issue since the 1960s. The only areas where there have been any big victories—guns and abortion—are because the single-issue voters behind these issues have an affirmative agenda, never compromise on their goals, and believe they’re completely right.

The most important thing to remember is that the people pushing all the Left’s insanity, whether “trans kids” or compulsory support for gay rights, also have complete certainty, as well as the courage of their convictions. Like the Bolsheviks, they mean to remake society from top to bottom and won’t lose a moment’s sleep if they kill millions of people in the process.

Thus, they cannot be bought off with a compromise or a half-measure. They can only be defeated. And they can only be defeated if we, their opponents, have a clear idea of the stakes and have a commitment to equal ruthlessness in the defense and restoration of civilization.


TOPICS: Culture/Society; News/Current Events
KEYWORDS: corporate; homosexuality; lgbt; pridemonth

1 posted on 06/12/2023 6:54:11 AM PDT by SeekAndFind
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To: SeekAndFind

It seems like companies are starting to realize there is something called “rainbow fatigue.” For example, when we were looking for a new home three years ago, sites like Zillow and Trulia had their logos adorned with rainbow colors during June. I just checked their sites today... no rainbow logos! Even sites like WalMart used to have PRIDE front and center in June; now you have to scroll down a ways before they accost you with a “pride” message. It looks like the Bud Light/Target fiascos may be big turning points in corporate “pride.”


2 posted on 06/12/2023 7:07:58 AM PDT by Restless
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To: SeekAndFind
...they can only be defeated if we, their opponents, have a clear idea of the stakes and have a commitment to equal ruthlessness in the defense and restoration of civilization.

We don't have the numbers yet, too many are still asleep or addicted to "free stuff".

3 posted on 06/12/2023 7:10:32 AM PDT by rllngrk33 (The soap box and ballot box have failed, it might be time for the bullet box.)
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To: Restless

You have to wonder what possessed Cracker Barrel to support Pride Month. Few, if any, hipster types or country club denizens patronize their restaurants. What was management thinking?


4 posted on 06/12/2023 7:13:43 AM PDT by Wallace T.
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To: SeekAndFind

We are not nearly done with this battle. Every major American institution is infected with leftist vermin. Government schools need to be replaced through the power of parent choice. Parents should directly receive education tax dollars and allowed to choose where, who and how their children are educated. Hundreds of government agencies, boards and commissions need to be defunded and shuttered. Yes, it is literally hundreds. That will eliminate the Marxists in government. The people have to crush woke and amoral businesses through boycott. The people need to drive leftists from churches that promote amoral behavior. News, art and entertainment that promotes anything woke needs to be ignored and unwatched. Their advertisers and supporters boycotted. Every institution needs to cleansed of these vermin. That means imposing your righteous power on the enemy.


5 posted on 06/12/2023 7:15:13 AM PDT by ConservativeInPA (Delay Trump’s trial, delay. Elect Trump President. Trump pardons himself.)
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To: ConservativeInPA

“eliminate the Marxists in government”

RINOs are the Marxists.

Democratic politicians often are just vote-buying scumbags. Some others are Maoists.


6 posted on 06/12/2023 7:20:43 AM PDT by Brian Griffin (SPENDING STRIKE: No new car/new house/additional gun - No meals out/stock buy/travel/home remodels)
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To: SeekAndFind

“sustained Bud Light boycott”

When you say Bud, you say you support...


7 posted on 06/12/2023 7:25:55 AM PDT by Brian Griffin (SPENDING STRIKE: No new car/new house/additional gun - No meals out/stock buy/travel/home remodels)
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To: rllngrk33

No.
Too many are “team player” republicans that will vote for the repubiCAN’T “because....because....well, just because” and refuse to see that they are the same as the democommie.


8 posted on 06/12/2023 7:42:21 AM PDT by joe fonebone (And the people said NO! The End)
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To: Wallace T.
You have to wonder what possessed Cracker Barrel to support Pride Month. Few, if any, hipster types or country club denizens patronize their restaurants. What was management thinking?

The Management of Cracker Barrel probably consists of "hipster types," too!

Regards,

9 posted on 06/12/2023 8:00:51 AM PDT by alexander_busek (Extraordinary claims require extraordinary evidence.)
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To: Wallace T.
You have to wonder what possessed Cracker Barrel to support Pride Month. Few, if any, hipster types or country club denizens patronize their restaurants. What was management thinking?

They were probably forced into it by institutional investors. Blackrock and Vanguard are the largest stockholders.

Basically, Cracker Barrel didn't have a choice.

10 posted on 06/12/2023 8:08:45 AM PDT by Gideon7
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To: Restless

As the article mentions, the fact that they aren’t putting things directly in our faces right now could very well be a tactical retreat. We must continue to keep up the pressure, in our schools and communities. We must keep this fight in the front of our minds when making purchases of whatever kind.

Do not be fooled. They will try to keep working on the inside of organizations and companies.

The one thing we know is that we are right in that you cannot change your sex just because you decide to. You simply cannot change your DNA, and no matter what drugs or surgeries one uses to try to accomplish a switch, it’s an impossible endeavor.

They are fooling these naive and vulnerable people. We need to keep trying to get them to accept the bodies they were born with. Trying to change it isn’t healthy for the individual, the family, or the community.


11 posted on 06/12/2023 8:28:25 AM PDT by FamiliarFace (I got my own way of livin' But everything gets done With a southern accent Where I come from. TPetty)
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To: Gideon7
I believe you are right about Blackrock and Vanguard, as the two investment firms owning 27% of the restaurant chain. Cracker Barrel may be even more vulnerable than Bud Light, as the client base is very much in flyover country, especially in the South. Restaurants operate on small margins, except for alcohol, and Cracker Barrel does not sell much alcohol.

There is a minority of leftists in small town America. Even very red counties in places like the Texas and Oklahoma Panhandles have a minority, 8-20%, who vote for Democrats. The restaurants tend to be near Interstates or other major highways. But Cracker Barrel cannot survive on the liberal minority to survive.

12 posted on 06/12/2023 9:50:28 AM PDT by Wallace T.
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To: Wallace T.
What was management thinking?

Generational turnover - the same, by the way, that happened to the marketing team at Bud Light. New management in both cases failed to appreciate what got them there and treated their existing customer base as an inalienable birthright.

I don't get the impression that anyone is treating the current rolling boil as any sort of victory other than that at last we're fighting back. That may be a sort of victory of its own but nothing is even close to over.

The next battleground will be one that has already been carefully prepared by the corporate ruling class - the leadership at Vanguard, Blackrock, etc. They're pretty well insulated from dissatisfaction from their own customer base and appear to have decided to ride this out. A lot of aristocrats in France made that mistake in 1789.

13 posted on 06/12/2023 10:02:50 AM PDT by Billthedrill
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