[odawg]

“More revenue and more volume do not always equate more profit.”

Yeah, every company desires less revenue and less volume. In fact, there is a fight going on with the companies to see just how much revenue and volume they can reduce to, hell, maybe just go out of business.

[TexasGunLover]

Yeah, every company desires less revenue and less volume. In fact, there is a fight going on with the companies to see just how much revenue and volume they can reduce to, hell, maybe just go out of business.

Yield outweighs volume. I work for a Fortune 100 company where we're raising prices and reducing volume to increase yield. Very successful.