Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Skittles faces backlash after it partners with GLAAD and puts 'Black Trans Lives Matter' on its packaging
UK Daily Mail ^ | 08/11/2023 | FIONA CONNOR

Posted on 08/11/2023 3:29:10 PM PDT by DFG

Candy brand Skittles is facing backlash after partnering with GLAAD and altering some of its packaging to include 'Black Trans Lives Matter' messaging.

Images of the packet on social media prompted an outpouring of criticism on Twitter today, with many likening the 'woke' marketing to Dylan Mulvaney being used in Bud Light advertising.

It's the fourth year Skittles has teamed up with GLAAD (the Gay & Lesbian Alliance Against Defamation) to 'support the LGBTQ+ community by amplifying and celebrating their stories', according to Skittles' official website.

In a series of limited edition Pride Packs, the candy company has ditched its staple color wheel and opted for a toned-down packet with an illustration.

In previous years, the packets were all-gray to 'represent the brand’s cemented efforts of support', however last year the concept was changed to include work from five LGBTQ+ artists.

They were asked to create original designs which represented how they “see the rainbow” every day.

One example says 'express urself', while another includes the text 'Black Trans Lives Matter'.

'Bruh anytime a company does this it seems in-genuine when their only goal is maximizing profit for shareholders,' another claimed.

'I didn’t want to have to do this skittles.. bye,' a disappointed customer added.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: News/Current Events
KEYWORDS: btlm; candy; pride; queers; rainbow; skittles; trans
Navigation: use the links below to view more comments.
first previous 1-2021-4041-48 last
To: DFG

“The first duty of an organization is to survive and the guiding principle of business economics is NOT the maximization of profit, it is the avoidance of loss.” - Peter Drucker


41 posted on 08/11/2023 5:21:41 PM PDT by Bernard ("No matter where you go, there you are." (Buckaroo Banzai))
[ Post Reply | Private Reply | To 1 | View Replies]

To: DFG

Another company shoots themselves in the foot, bye bye skittles


42 posted on 08/11/2023 5:28:44 PM PDT by ronnie raygun
[ Post Reply | Private Reply | To 1 | View Replies]

To: DFG

Skittles has had the rainbow forever, and I never thought of it as being a LGBTQRST+ branding, but now I do and like all of you I will not forget

MM Mars


43 posted on 08/11/2023 5:40:57 PM PDT by algore
[ Post Reply | Private Reply | To 1 | View Replies]

To: DFG
Black Trans Lives Matter

Not to me they don't.
Color me callous, I suppose.

44 posted on 08/11/2023 6:39:40 PM PDT by tomkat (SOTU = FUBAR)
[ Post Reply | Private Reply | To 1 | View Replies]

To: DFG

All these WOKE companies can dramatically improve their bottom line with one simple step.

Eliminate the P.R. and DEI departments.


45 posted on 08/11/2023 6:49:14 PM PDT by BrexitBen
[ Post Reply | Private Reply | To 1 | View Replies]

To: DFG

Companies never learn, smh.


46 posted on 08/11/2023 7:41:36 PM PDT by bgill
[ Post Reply | Private Reply | To 1 | View Replies]

To: EEGator

On long drives on the Interstate, skittles and a large bottle of water was my go-to snack at rest stops. No more. Never again for skittles.


47 posted on 08/11/2023 9:28:28 PM PDT by Rockingham
[ Post Reply | Private Reply | To 3 | View Replies]

To: Tell It Right

Getcha sum dat purple drank!


48 posted on 08/13/2023 4:06:07 AM PDT by apostoli (When the Saxon awakes, continents will BURN!)
[ Post Reply | Private Reply | To 2 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-48 last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson