“””One thing I like to point out is that Incandescent bulbs can be 100% efficient in your home in a cold climate. This is because all the heat losses simply heat your home.”””
Most lights are at the ceiling where the heat is wasted, if I’m going to spend a 100 watts (85 subtracting the led replacement) of electricity I would rather put that 100 watts (85) exactly where I want the heat, like aimed at me.
Notice How I said “can be”. A family member has a pole lamp. The lamp is at chair height. Her hands are arthritic, but she can do some crafts when her hands are warmed by the lamp. Without it she can’t. Bet you never thought of that one.