Sage advice. I miss the days of easy anonymity.
“I miss the days of easy anonymity.”
Me too.
It is really getting bad. See #65 for the list of hidden scripts on FOX alone. But here is just one to give an example:
demdex.net
Audience Manager contains the following data-collection components:
Data Collection Servers (DCS) and Profile Cache Servers (PCS)
Data Integration Library (DIL)
Inbound Server-to-Server
Log Files
The DCS and PCS work together and separately provide services related to trait realization, audience segmentation, and data storage.
Data Collection Servers (DCS) Function
In Audience Manager, the DCS:
Receives and evaluates trait data from an event call. This includes information used for real-time segmentation and data passed in at scheduled intervals by server-to-server transfers.
Segments users based on their realized traits and the qualification rules you create with Segment Builder.
Creates and manages device IDs and authenticated profile IDs. This includes identifiers such as data provider IDs, user IDs, declared IDs, integration codes, etc.
Checks the PCS for additional traits a user has already realized prior to a real-time event call. This lets the DCS qualify users based on real-time data and historical data.
Writes log files and sends those to analytics systems for storage and processing.
DCS Manages Demand Through Global Server Load Balancing (GSLB)
The DCS is a geographically distributed and load-balanced system. This means Audience Manager can direct requests to and from a regional data center based on the geographic location of a site visitor. This strategy helps improve response times because a DCS response goes directly to a data center that contains information about that visitor. GSLB makes our system efficient because relevant data is cached in servers closest to the user.