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Super Bowl 2024 Will Contribute to Record High Consumer Prices
Townhall.com ^ | 10 February A.D. 2024 | Timothy Nash

Posted on 02/10/2024 11:49:54 AM PST by lightman

As the San Francisco 49ers and Kansas City Chiefs prepare to face off for Super Bowl LVIII in Las Vegas, Americans all over the country will be paying more than ever for their big game feasts and entertainment.

Who’s Watching and What They’re Expected to Spend

A recently released St. Bonaventure/Siena Research Survey contends roughly 75% of the U.S. population — or roughly 256 million Americans — will watch some or all of Super Bowl LVIII. According to the latest consumer spending data from the National Retail Federation, a record 200.5 million viewers will be adults. Of them, 112.2 million plan to throw or attend a party, and another 16.2 million plan to watch the game at a bar, restaurant or in person.

The National Retail Federation estimates total spending on food, drinks, apparel, decorations, and other purchases for the day will reach a record $17.3 billion — or $86.04 per person.

Just a decade ago, total household spending related to the Super Bowl was $12.4 billion, according to consumer spending data.

Tickets to the game itself — which is set for February 11 at Allegiant Stadium in Las Vegas, Nevada — are costlier than ever before. According to ticketiQ BLOG, ticket prices range from $7,632 to $81,190, with INVESTORPLACE calculating the average ticket price to be just over $11,000 in 2024. In comparison, CBS reports the average price of tickets to the 2023 Super Bowl was $8,907. For further clarity on the immense changes in growth, scope and popularity of professional football in general, and the Super Bowl in particular, consider the following: beIN Sports reports the inaugural Super Bowl in 1967 between the Green Bay Packers and the Kansas City Chiefs had an average ticket price of just $12.00. The game was held at the Los Angeles Memorial Coliseum and was not a sell-out. Those tickets, if adjusted for inflation would cost only $112.00 today — a mere fraction of their 2024 actual prices.

NFL owners represent some of the most powerful examples of entrepreneurship in America over the last 65 years. Lamar Hunt took a chance and paid $25,000 for a franchise dubbed “The Dallas Texans” back in 1959. He moved that franchise to Missouri; it is now known as the Kansas City Chiefs and is worth a staggering $4.3 billion. In comparison, $25,000 adjusted for inflation is worth $243,281.31 today…Mr. Hunt made a very wise investment in 1959.

The Impact of Inflation

With more than a quarter-billion Americans watching the Super Bowl around a television at home, in a bar, hotel, or restaurant, or attending the Super Bowl in person, doing so will cost more in 2024. According to data ranging from the U.S. Bureau of Labor Statistics and the Federal Reserve Bank of St. Louis to AAA and Freddie Mac, here’s why prices in general and the Super Bowl in particular, will cost more. Since 2021, general consumer inflation is up almost 18%, gasoline prices are up almost 30%, credit card debt is up just over 40%, 30-year mortgage interest rates have almost doubled and as a result real hourly wages, which have improved in the last six months are down 2.4% overall since January 2021.

From Super Bowl LVIII to the November elections

Historically, the Super Bowl has been a weekend that has captured viewers around the globe who watch some of our best athletes compete in a truly American sport for one of the world’s most recognized trophies. In an election year in America, the Super Bowl gives us a break from politics. Democrats and Republicans are often united in their common support of a given team, and often bury their political differences for a weekend. Politics seems to never enter the conversation. We focus on player performance and our favorite commercials. Sure, politics will quickly divide us following Super Bowl LVIII. If you are a Republican, you will point to President Biden’s first term problems, including our southern border crisis, the over-regulation of American energy, foreign policy, inflation, and our growing national debt. If you are a Democrat, you will continue to press the reasons you believe it would be a mistake to re-elect former President Donald Trump, citing the improving jobs market, low unemployment rate, slowing growth rate for U.S. inflation, and how Republicans refuse to support President Biden’s green energy policies and want to make permanent tax breaks to the rich.

However, we believe all Americans should take a little time to understand that America, among the freest countries in world history, makes up just over 4% of the world’s population yet produces over 26% of the world’s gross domestic product. Our stock markets are off to a great start in 2024, with the Dow Jones Industrial Average, the S&P 500 and the NASDAQ stock exchanges all at record highs, and our unemployment rate of 3.7% is at one of its lowest levels since the end of World War II. Yet simultaneously, we are not problem-free. Our national debt is over $34 trillion and growing at a record pace, American consumers are burdened with unprecedented personal debt, and America has one of the highest individual and corporate income tax rates in the industrialized world.

Therefore, in the days and weeks following Sunday’s big game, let’s remember how we treated each other at our Super Bowl gatherings; the high fives we gave the Democrat whose office cubicle is next to ours, or the hugs we gave to our next-door neighbor who votes Republican. Buy them a beer, feed them some chicken wings, and seek open, rational discussions which will lead to an even freer, more productive, and more prosperous America (even if they’re rooting for the wrong political team).

Dr. Timothy G. Nash is director of the McNair Center at Northwood University. Kate Hessling is executive director of communications at Northwood University. Mark Zimmerman is the former GM, Georgia World Congress Center. Tom Rastin is a retired business executive from Ohio. Jeff Curtis is athletic director at Northwood University.


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: bidenomics; bidneflation; blmbowl; butbutboycott; nationalfaggotleague; nflfans4blm; superbowl; terroristfunding; traitorswatchnfl
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And why not begin "Super Bowl Sunday" by keeping the Lord's Day in the Lord's way....partaking of His Life-giving Great Banquet before enjoying a Super Bowl spread?
1 posted on 02/10/2024 11:49:54 AM PST by lightman
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To: Honorary Serb; Kolokotronis

Ping to reply # 1.


2 posted on 02/10/2024 11:50:42 AM PST by lightman (I am a binary Trinitarian. Deal with it!)
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To: lightman

Not for the game, but I just bought a pork butt for around $1/#. Seemed like a good price to me.

It is probably NOT a good time to buy chicken wings.


3 posted on 02/10/2024 11:51:22 AM PST by FreedomPoster (Islam delenda est)
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To: lightman

I quit watching the Stupor Bowel back in 1986; think of all the money I’ve saved. Heh.


4 posted on 02/10/2024 11:52:04 AM PST by Carriage Hill (A society grows great when old men plant trees, in whose shade they know they will never sit.)
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To: FreedomPoster

Correction - more like $1.50. Still a great price.


5 posted on 02/10/2024 11:52:23 AM PST by FreedomPoster (Islam delenda est)
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To: lightman

I won’t be watching. I quit when that guy was taking a knee. It’s over for me.


6 posted on 02/10/2024 11:56:59 AM PST by Morgana ( Always a bit of truth in dark humor.)
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To: lightman

Clueless Timothy Nash of Townhall.com, another Leftist outlet that gives the mostly unconstitutional government a free pass while knocking free enterprise and the free market.

There is only ONE source of inflation: government printing presses.

And there is only one source of relentless price hikes: unconstitutional and stupid government passing unconstitutional and stupid laws like unconstitutional and stupid wage and price controls like minimum wage.

The free market including Super Bowl 2024 IS NOT the cause of record high consumer prices. Unconstitutional, and thus, illegal government is the cause.


7 posted on 02/10/2024 11:59:46 AM PST by Jim W N (MAGA by restoring the Gospel of the Grace of Christ (Jude 3) and our Free Constitutional Republic!)
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To: lightman

That’s the trouble with a booming economy - nothing is a affordable.


8 posted on 02/10/2024 12:03:28 PM PST by PIF (They came for me and mine ... now its your turn)
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To: Morgana

I watch to determine which products not to purchase. Going to a party with brownies and $2.50 worth of fruit.


9 posted on 02/10/2024 12:05:02 PM PST by ActresponsiblyinVA
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To: lightman
NFL owners represent some of the most powerful examples of entrepreneurship in America over the last 65 years.

There’s nothing entrepreneurial about owning a franchise in a cartel that is financed heavily by taxpayers.

NFL owners are “entrepreneurial” in the same way the Clinton crime syndicate is.

10 posted on 02/10/2024 12:05:22 PM PST by Alberta's Child (If something in government doesn’t make sense, you can be sure it makes dollars.)
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To: lightman

When you get right down to it, the Super Bowl is simply the NFL championship game. Yet it has evolved with so much Hype far beyond it being a football game. Millions of people who don’t watch a football game all year, will watch the Super Bowl.

The NFL sure has done great marketing for this game over the years.


11 posted on 02/10/2024 12:06:18 PM PST by Dilbert San Diego
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To: Dilbert San Diego

Halftime show. Commercials. What game?


12 posted on 02/10/2024 12:08:43 PM PST by MinorityRepublican
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To: Alberta's Child
There’s nothing entrepreneurial about owning a franchise in a cartel that is financed heavily by taxpayers

Countless times team owners have extorted bigger and better stadiums and bigger and better tax breaks from host (think of that in terms of parasitic infection!) cities by threatening to leave "unless..."

13 posted on 02/10/2024 12:11:37 PM PST by lightman (I am a binary Trinitarian. Deal with it!)
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To: Morgana

Yep. When the 1st “knee” was taken I was done


14 posted on 02/10/2024 12:15:48 PM PST by albie
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To: Dilbert San Diego

I cannot wait for the “Swift Bowl” to be over. Then I can actually look at a sports page and not see her as the lead story.


15 posted on 02/10/2024 12:15:48 PM PST by OldGoatCPO (No Caitiff Choir of Angels will sing for me. )
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To: Dilbert San Diego
I have to credit to the NFL for turning such a useless racket into an enormous revenue stream.

Your average NFL game has something like 12-15 minutes of actual competitive activity on the field. Turning that into a 3+ hour television commercial (longer for the Super Bowl) takes a lot of brains among the league's leadership and a lot of mediocrity among their viewers.

16 posted on 02/10/2024 12:17:16 PM PST by Alberta's Child (If something in government doesn’t make sense, you can be sure it makes dollars.)
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To: lightman

That’s what the NFL did.

It took over all day Sunday decades ago.

People gathering for tailgating in the morning, games in the afternoon.

With pre-game, post-game analysis.

Then it was the lead topic on local nightly newscast if you lived in a city with a football 🏈 team.

Every grocery store built large displays of merchandise in concert.

It’s hard not to get completely caught up in it as so many people are into it.

I absolutely HATE to use a paraphrase and avoid it all the time.

This is is the only one that has “parties” - so in this extremely-rare case:

Luke 21:34-36
The Message

34-36 “But be on your guard. Don’t let the sharp edge of your expectation get dulled by parties and drinking and shopping. Otherwise, that Day is going to take you by complete surprise, spring on you suddenly like a trap, for it’s going to come on everyone, everywhere, at once. So, whatever you do, don’t fall asleep at the wheel. Pray constantly that you will have the strength and wits to make it through everything that’s coming and end up on your feet before the Son of Man.”

https://www.biblegateway.com/passage/?search=Luke+21%3A34-36&version=MSG


And now a regular version

Luke 21:34-36
Evangelical Heritage Version

Be Ready!

34 “Watch yourselves or else your hearts will be weighed down with carousing, drunkenness, and the worries of this life, and that day may come on you suddenly.[a] 35 For it will come like a trap on all those who dwell on the face of the whole earth. 36 Stay alert all the time, praying that you may be able to escape all these things that are going to happen and that you may be able to stand before the Son of Man.”

https://www.biblegateway.com/passage/?search=Luke+21%3A34-36&version=EHV


17 posted on 02/10/2024 12:18:09 PM PST by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They did Eat, They Drank, They Bought, They Sold ......)
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To: FreedomPoster

Costco had tons of wings at their usual price.

Sorta like Turkeys around Thanksgiving...plenty around at very reasonable prices.

I do recall wing shortages a few years ago...that was dire!

So we are doing some wings this year with a bit of cole slaw and some beers...still watching carbs, so oven baked wings are the ticket...


18 posted on 02/10/2024 12:40:38 PM PST by Adder (End fascism...defeat all Democrats.)
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To: lightman

I really hope they show Taylor Swift in her red jersey - A LOT!

/s


19 posted on 02/10/2024 12:49:56 PM PST by PGR88
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To: lightman

Super overrated


20 posted on 02/10/2024 12:54:47 PM PST by NWFree (Sigma male 🤪)
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