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"The backlash is real": Behind DEI’s rise and fall
Axios ^ | April 2, 2024 | Emily Peck

Posted on 04/04/2024 5:39:54 PM PDT by Twotone

Diversity, equity and inclusion, or DEI, was the hot thing in corporate America a few years ago. Now: not so much.

Why it matters: The business community, long averse to political risks or controversies, backed away from DEI programs over the past two years in the wake of widespread attacks from lawmakers, high-profile rich guys and conservative activists like former Trump aide Stephen Miller.

The big picture: Companies that never cared much about DEI, or that fear lawsuits over programs, are using the moment to back away. Others are sticking with these efforts but doing it quietly.

Between the lines: Some business leaders are increasingly reluctant to speak publicly about the subject, but behind the scenes they're fed up with DEI, Johnny Taylor, president of the Society for Human Resource Management said in a January interview with Axios.

"The backlash is real. And I mean, in ways that I've actually never seen it before," he says. "CEOs are literally putting the brakes on this DE&I work that was running strong" since George Floyd's murder in May 2020 pushed businesses into action.

Flashback: After George Floyd, the chief diversity officer role "was the hottest position in America," says Kevin Clayton, senior vice president, head of social impact and equity for the Cleveland Cavaliers.

Companies were hiring for these positions "out of guilt," he says, noting that in 2020 he was pursued by more than a dozen employers. But some CEOs are feeling like they didn't hire well for these roles, bringing on people with civil rights backgrounds instead of more corporate expertise, says Taylor, of SHRM.

State of play: Some businesses are cutting back funding, trimming DEI staff — and even considering pulling back on things like employee resource groups comprised of workers of various races, ethnicities or interests.

And some are changing programs designed to support women and people of color because of lawsuits — many have been filed over these programs, more than 20 by Miller's America First Legal. And other companies worry about litigation. Comcast expanded a small business grant program called Rise, for "Representation, Investment, Strength and Empowerment," last year to include entrepreneurs of all backgrounds. The company's 2020 press release about Rise discussed advancing Black businesses. But in 2022, Comcast was sued by an anti-DEI group that alleged the program discriminated on the basis of race. That suit settled in late 2022, and the following year the Rise press release contained no language about race.

Goldman Sachs opened up its "Possibilities Summit" for Black college students to include white students; Bank of America broadened internal programs to "include everyone," as Bloomberg reported last month.

"The seemingly small changes — lawyerly tweaks, executives call them — are starting to add up to something big: the end of a watershed era for diversity in the U.S. workplace, and the start of a new, uncertain one," per Bloomberg.

What they're saying: "I'm very disappointed and concerned about a lot of corporations that are not fighting and are not continuing these critical programs," says Elizabeth Gore, president of Hello Alice, a fintech that serves small businesses.

Her company is fending off a lawsuit, filed by America First Legal, over a small business grant program that's aimed at helping Black-owned trucking companies.

Meanwhile: There are still companies committed to the principles behind DEI — the idea of hiring people from diverse backgrounds, figuring out how to foster inclusive workplaces and treating people fairly.

But they're less likely to use those initials. Same with ESG — short for environmental, social and governance. "You can kind of get your programs growing," without using the letters, Bruce Van Saun, chairman and CEO of Citizens Financial Group, told Axios' Felix Salmon recently. Instead, Van Saun said leaders can talk about their commitment to diversity and inclusion, so that everybody feels that their voice is listened to and respected. "We want to make sure that we don't trigger somebody with some of these words."

The backstory: One reason companies created these programs is that there are widespread inequities in corporate America — 1.6% of Fortune 500 CEOs are Black, for example.

Few women make it to the C-suite despite making up about half of entry level jobs.

The bottom line: Companies started caring about diversity a lot more after a flurry of lawsuits — with employees alleging race and sex discrimination — in the 1990s and early 2000s, as this Harvard Business Review piece explains.

Now a new kind of litigation risk is sending them in the other direction.


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: backlash; dei
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1 posted on 04/04/2024 5:39:54 PM PDT by Twotone
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To: Twotone
The backstory: One reason companies created these programs is that there are widespread inequities in corporate America

EQUITY != EQUALITY

2 posted on 04/04/2024 5:44:52 PM PDT by E. Pluribus Unum (The worst thing about censorship is █████ ██ ████ ████ ████ █ ███████ ████. FJB.)
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To: Twotone

The very unique aspect of the American culture was the ability to move UP and DOWN the social and economic ladders.


3 posted on 04/04/2024 5:48:42 PM PDT by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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To: Twotone

They got their DEI and when totally insane


4 posted on 04/04/2024 5:55:02 PM PDT by butlerweave
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To: Twotone

DEI - Didn’t Earn It, should be offensive to any rational human being.


5 posted on 04/04/2024 6:09:39 PM PDT by sjmjax
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To: All

Some business leaders are increasingly reluctant to speak publicly about the discredited subject, but
behind the scenes they’re fed up with DEI, Johnny Taylor, president of the Society for Human Resource Management said in a January interview with Axios.

“The backlash against DEI is real, in ways that I’ve actually never seen it before,” he says.
“CEOs are literally putting the brakes on DEI.”

It was running strong to arouse white guilt w/ the George Floyd thing.
May 2020 pushed businesses into action for fear of being called racists.


6 posted on 04/04/2024 6:21:01 PM PDT by Liz (This then is how we should pray: Our Father wIho art in heaven, Hallowed be thy name. )
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To: Twotone
The author, Emily Peck


7 posted on 04/04/2024 6:36:14 PM PDT by nwrep
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To: Twotone

CMS mandated it just like the trump vax. In fact teaching universities get paid for each of the diverse students.


8 posted on 04/04/2024 6:42:54 PM PDT by momincombatboots (BQEphesians 6... who you are really at war with.)
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To: Twotone

DEI Man Too.

“Judge, lest ye be judged”


9 posted on 04/04/2024 6:58:42 PM PDT by Varsity Flight ( "War by 🙏🙏 the prophesies set before you." I Timothy 1:18. Nazarite prayer warriors. 10.5.6.5)
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To: Twotone
”We want to make sure that we don't trigger somebody with some of these words."

Idiots. You worry about “triggering” your fussy 2-year old at a social event. In the world of adults, anyone who can be “triggered” is immature, and not worth your time or effort to deal with, beyond showing them the door.

10 posted on 04/04/2024 7:16:53 PM PDT by Sicon ("All animals are equal, but some animals are more equal than others." - G. Orwell>)
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To: Twotone

It’s not like DEI hurts anybody. Just ask Boeing.


11 posted on 04/04/2024 7:39:55 PM PDT by Hillarys Gate Cult (“History doesn’t repeat itself but it often rhymes” - Possibly Mark Twain.)
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To: Twotone

When business fads fade paradine shifts effect teams bottom lines.


12 posted on 04/04/2024 7:44:12 PM PDT by fella ("As it was before Noah so shall it be again," )
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To: Twotone

I told my Fidelity manager I wanted no part of DIE investment.
He said most of their clients say the same thing and his team doesn’t do it.


13 posted on 04/04/2024 7:47:59 PM PDT by Zathras
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To: Twotone

Didn’t Earn It.


14 posted on 04/04/2024 8:01:33 PM PDT by HIDEK6 (God bless Donald Trump. A)
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To: nwrep

Her ROY G BIV bookcase is pretty awesome.


15 posted on 04/04/2024 8:41:09 PM PDT by ponygirl (Stay gold.)
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To: nwrep

Man hands?


16 posted on 04/04/2024 8:43:06 PM PDT by Uncle Miltie (DEI = Didn't Earn It!)
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To: ponygirl

So true. The first thing I noticed!


17 posted on 04/04/2024 8:45:15 PM PDT by nwrep
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To: Twotone

DEI... Call it what it really is. Overt racism, classism and sexism. But the ignorant college educated elitists these days are too lacking of common sense and good judgement to realize that.


18 posted on 04/04/2024 8:53:29 PM PDT by Bullish (...And just like that, I was dropped from the ping-list)
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To: E. Pluribus Unum

Equity does NOT equal equality.

For example, say a town has a shared apple orchard. equality says everyone has a right to pick apples from the town orchard. Equity, on the other hand would mean that if someone picked 10 apples then everyone else in the town has to get 10 apples also, even though they didn’t bother to go to the orchard and pick any apples for themselves.

Equity, also known as egalitarianism is impossible to implement in a free society. Especially a capitalist one. But it’s always a tool of the Marxist/communist left to fool the ignorant fools. It’s the bait on the hook.


19 posted on 04/04/2024 9:10:34 PM PDT by Bullish (...And just like that, I was dropped from the ping-list)
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To: nwrep

I remember that picture from another article.


20 posted on 04/04/2024 9:49:15 PM PDT by yesthatjallen
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