[jae471]

I had the exact same thought go through my mind. It seems that most people make the Buy-It-Now and the reserve about the same...

[11B3]

Not once have I ever used either the reserve price for auctions or the "Buy It Now" for stuff I'm selling. I have used the "Buy It Now" for stuff that the price was fair on and that I didn't want to lose to someone else in the auction format. Sounds like they just changed the form for listing an item to me.