[xsrdx]

So heterosexuals will quit buying Jags because they dont want people to think that they are gay

Somebody has decreed gays are an affluent crowd, owing to frequent dual earner households and, usually, no kids. DINKS by definition.

If Jaguar and Ford think marketing to gays isn't going to hurt them with the wealthy hetero men and women that buy most of their cars, they are ignorant, if not intolerant.

Best of luck - if I was in the market for a Jaguar before, I wouldn't be now. Lots of self image tied up in cars this expensive, it's not like buying a Sentra.

[Paul Atreides]

Maybe Ford can revisit an old slogan, and remake it:

FORD: WHERE QUALITY IS BLOWJOB ONE.

[weegee]

The car is all about image. If it were about performance, the manufacturer wouldn't be interested in appealing to a niche of sexual abberants. Put the car's spec sheet out and consumers who are interested will buy it.

If the sales pitch that "Jaguars are sexy cars" requires more explicit language (showing the actual couple in the car), then it must not be true.

Go broad with the ads: "Hey, we know we'll never have to deal with life's 'accidents', that's why a 2 seater like our's makes sense!" (while they are passing by an SUV or mini-van with soccermom and kids).